Search Results: Year: 2016

color swatches

Your Brand: Why Color Selection Matters

By AshleyS | March 15, 2016

When considering different products and services, what makes certain options stand out more than others? Affordability? Reviews? Well, before you have a chance to analyze those factors, chances are good that you’ve already made some initial judgments. One of the first things someone notices? Color. When a consumer interacts with a brand, that brand is…

Read More
Branding Through Customer Service How Your Clients Connect With Your Business

Branding Through Customer Service: How Your Clients Connect With Your Business

By Christen Chapman | March 11, 2016

“Although your customers won’t love you if you give bad service, your competitors will.” –Kate Zabriskie Ever wondered what your clients think about you and your business? Wonder where, when, or how they formed these opinions? I hope you’ve thought about these things, because if you haven’t you’re missing out on a big opportunity–the opportunity to…

Read More