You may have heard that Google updated its algorithm again (big surprise). What is surprising about this announcement is just that: there’s an announcement. Usually, algorithm changes roll out quietly and then explode after the fact when sites’ search rankings drop or rise. This time, Google went into detail about their newest update, BERT, which…
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With the ever-increasing rise of social media and detailed Google My Business profiles, it may seem like the answer is “no.” If people can find you on Google or Facebook, why do you need a website? Well, hold your horses, because the answer is not quite so obvious. The truth is you do need a…
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Silence is a wonderful thing. It allows one the ideal environment to clear one’s mind, it means that the kids are finally asleep (better check on them, just in case), and libraries are famous for it. There are, however, a few times when silence is not appreciated. “Does this dress make me look fat?” Silence.…
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When it’s time to discuss copy with a web marketing client, the conversation tends to lag. Web design is fun and interesting, but copywriting? It’s just words on a page, and anyone can write words on a page. And for search engine optimization (SEO), all you have to do is toss in a few keywords here…
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You’re likely already familiar with the social media giant, Instagram. While owned by Facebook, it offers users a different experience. Instagram was made to be an app, rather than a browser-based site, and its design reflects that. It is clean, well-organized, and simple. The focus, of course, is on the images. Instagram champions the “a picture…
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What is a micro-moment? Google coined the term in 2015 and defines a micro-moment as “an intent-rich moment when a person turns to a device to act on a need — to know, go, do, or buy” (thinkwithgoogle.com). Within these moments, people are expecting to find results and solutions instantly. Businesses can take advantage of…
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The most beautiful and exciting (and sometimes the most frustrating) thing about digital marketing is that it’s always evolving. What worked well yesterday may not garner the same success today. It’s up to business owners to keep up with the latest digital marketing trends and implement the best ones for their business. Yet, as a…
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