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Search Results: Month: May 2019

What Are Micro-Moments in Marketing?

By MaryB | May 24, 2019

What is a micro-moment? Google coined the term in 2015 and defines a micro-moment as “an intent-rich moment when a person turns to a device to act on a need — to know, go, do, or buy” (thinkwithgoogle.com). Within these moments, people are expecting to find results and solutions instantly. Businesses can take advantage of…

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