The Top 5 Most Valuable Review Websites for 2022
Bill Schroeder lists the industry’s best 5 review websites for marketing your vet practice and building trust with pet owners.Read More
5 Tips for Getting Your Vet Team Involved in the Creation of Marketing Content
by Bill Schroeder Recently while teaching a class on digital marketing to a group of seasoned veterinary professionals, I led an exercise whereby the attendees were to compile and share a list of their ideas for marketing content and the most necessary “calls to action.” While many had great ideas, one student’s contributions stood…Read More
Is Duplicate Content a Threat to Your SEO?
Any business that relies on digital marketing will be protective of their SEO and wary of any potential threats to their SEO efforts. Since SEO is so vital for today’s veterinary practices, these sentiments are understandable. Perhaps your practice has just invested a significant sum into digital marketing and SEO; it’s only natural that you…Read More
What Veterinary Consolidators Need in Their Digital Marketing Partner
As a veterinary consolidator, one of your biggest priorities is to acquire veterinary practices and make them as profitable as possible. Acquisition can be challenging enough, but building up multiple successful vet practices is extremely challenging as well. This juggling act isn’t something your firm should be doing on its own. You need a skilled,…Read More
How to Create a Positive Workplace Culture for Your Veterinary Practice
How do you define “workplace culture?” You might say it’s the atmosphere you cultivate at your practice, or a specific theme that encompasses your practice as a whole. Maybe you have a list of core values by which your team abides, or a comprehensive mission statement that influences every aspect of your practice. Regardless, we…Read More
How to Set the Right Marketing Budget for Your Veterinary Practice
by Bill Schroeder One of the most common conversations I have with veterinary practices revolves around how much money they should be funneling into their marketing budget. While the answer usually depends on many unique practice and market factors, I thought I’d share some information that might help you evaluate your specific situation and investment.…Read More
Is Your Practice Achieving Its Marketing Goals?
How to Track Your Results
by Bill Schroeder Recently, while addressing a group of veterinarians and practice managers, I asked for volunteers to tell me about their marketing experience. One practice manager raised her hand and said that she has been doing digital marketing for her veterinary practice for many years. I pressed further and asked her if the practice…Read More