Everyone knows what links are, but are you familiar with backlinks? You may have heard about them in passing, or as a recommendation for building up a successful online presence for your veterinary practice. But what are backlinks exactly, and how do you get them? What makes them so beneficial to your website and business?…
Read More
“Read the fine print” is a popular idiom for a reason. To know the terms of your veterinary practice’s website contract with a marketing provider, you absolutely need to read the fine print (and read it again a few times for good measure). A lot of veterinary practices end up in one-sided contracts that leave…
Read More
When you own and/or work at a veterinary practice, anything that can make operations run smoothly is certainly welcome! With a Flex Plus membership, you can streamline your message on-hold process and spend more time and energy serving your patients and clients. Message on-hold is an important marketing tool for vet practices, because with your…
Read More
Local SEO vs organic SEO-how are they different? Is one more important than the other? Understanding local SEO and organic SEO is essential if you’re determined to take your digital marketing to new heights and grow your practice. In the sections below, we explain the fundamentals of local SEO vs organic SEO, so you can…
Read More
Unique website content is something that every veterinary practice should strive for in their digital marketing. By “unique,” we mean content that is unique to your veterinary practice, and no other. In a world where uninspired, boilerplate copy is reheated and reused for countless practice websites, choosing custom SEO copy for your website is a…
Read More
Do you want more activity and engagement on your Facebook page? Are you looking to grow your follower count and connect with more pet owners? Social media is fickle. You need to post consistently, week after week, to remain relevant to your followers. Ideally, the content you post should be of the organic variety if…
Read More
So, you have a website for your practice. That’s a great start! Now here’s the million-dollar question: Is your website performing the way it should? Simply having a website nowadays doesn’t guarantee success. One of the biggest things to consider is the age of your website. Sure, people say age ain’t nothin’ but a number,…
Read More
When considering different products and services, what makes certain options stand out more than others? Affordability? Reviews? Well, before you have a chance to analyze those factors, chances are good that you’ve already made some initial judgments. One of the first things someone notices? Color. When a consumer interacts with a brand, that brand is…
Read More