Facebook ads have become popular since Facebook made an update to their algorithm that affected how posts from business pages show up in the newsfeeds of their fans. The new algorithm made it incredibly difficult for businesses to reach followers on Facebook and grow a fan base organically. Why the change? Facebook didn’t want users…
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Are you preparing to head to Austin, Texas, for this year’s American Animal Hospital Association (AAHA) conference? We are, and we couldn’t be more thrilled about it. The conference, held at the Austin Convention Center March 31 – April 3, is sure to be a crowd-pleaser. AAHA officials tell us attendance records have been broken,…
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I’m a writer. It’s my official job title. I’ve been writing and editing for the veterinary industry since 2011, and I love my job. Since I began working as a writer, I’ve learned that, in this time of constant online content generation, there are a lot of “writers” out there. Anyone can start a blog. Anyone can…
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You’ve likely heard about search engine optimization (SEO), but do you understand what it means? Do you know why you need an optimized website for your veterinary practice? If you’ve ever tried to research SEO, you’ve probably been overwhelmed with the plethora of information about how it works, why it works, who’s the best at…
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It’s something many small-business owners don’t make a priority: team building. But the importance of team building and employee happiness shouldn’t be underestimated. A recent Forbes article says, “Happy management techniques = happy agents = happy interactions = happy experiences = happy stock price.” And while, as a veterinarian or practice manager, you may not…
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How are messages conveyed at your practice? Is there a system for passing information back and forth, or do you rely on scraps of paper with scribbled notes? Most people have their own systems for conveying information to others, utilizing methods that work easiest for them. The result of this may be that you have…
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SCHERERVILLE, Ind. — InTouch Practice Communications has expanded its team of experienced marketers to include Ashley Peters. Ashley will serve as Web designer for the veterinary-focused marketing and communications agency. “Ashley was hired to further strengthen our Web design department and, ultimately, the products we offer within the veterinary space. Her incredible insight, experience and…
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It’s the holiday season. Everywhere you look you see holiday lights; the smells of balsam and evergreen are abundant; you can’t get “Jingle Bells” out of your head. Your veterinary practice is running some really great holiday specials that pet owners in your community would love. If only those pet owners knew about those specials.…
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The onsite staff at InTouch headquarters dressed up in their finest pilgrim and Indian wear to celebrate an early Thanksgiving today. Over a potluck lunch with all the holiday staples, the crew focused on what they were thankful for. In addition to the overwhelming gratitude for InTouch’s many loyal clients, the team discussed why they…
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