Helping veterinarians stay InTouch with pet owners

In an Apple commercial that aired on January 26, 2009, the catchphrase, “There’s an app for that.” was introduced to the world. In the early days of smartphones, this phrase was often used in jest.  Now, with the ever-increasing number of smartphone users, this phrase exemplifies our (mobile) reality more and more.  If you’ve ever…

As a trained veterinarian, veterinary technician, assistant veterinarian, or other trained medical professional in the veterinary field, you’re pretty well-versed in the terminology used in various animal conditions. After all, you went to school for many years, attended many classes, read many books, and listened to many well-seasoned veterinary professionals during your budding career’s infancy.…

Online reputation management is the art of scanning across the internet’s digital landscape for information about you and your practice, encouraging pet owners to share their feelings about your veterinary practice online, and knowing how to respond to situations whereby negative (often inaccurate) reviews are made online. When combined with the realization that there’s an…

Times have changed. Back when we were children, getting our picture taken was a “special” event that was marked on the calendar. It was a day that prompted the purchase of new clothes, a haircut, and, in my cases, so much hairspray that a typhoon couldn’t move the helmet head, slicked back hairstyle my mother…

Well, it’s here. Another year is almost over, and we’ve approached the “Be Thankful” period. It’s a time when we turn our focus to our family to let them know how thankful we are for them. It’s also a time that you, as a business owner/team leader, should be giving “Thanks” to your team and…

Online reviews are important. As a practice manager or owner, you’ve probably heard this before. But why are online reviews so important? So you can show how much better or more popular your animal hospital is than the one down the street? Reviews are not just a feather in your cap. Often, reviews can be a…

What comes to mind when you think of providing exceptional customer service to your clients? Being polite? Responding in a timely manner? Answering questions? Yes. Yes. And yes. But customer care that goes above and beyond involves anticipating the needs of your clients and meeting those needs before they even ask. After all, you’re the…

Facebook ads have become popular since Facebook made an update to their algorithm that affected how posts from business pages show up in the newsfeeds of their fans. The new algorithm made it incredibly difficult for businesses to reach followers on Facebook and grow a fan base organically. Why the change? Facebook didn’t want users…

Are you preparing to head to Austin, Texas, for this year’s American Animal Hospital Association (AAHA) conference? We are, and we couldn’t be more thrilled about it. The conference, held at the Austin Convention Center March 31 – April 3, is sure to be a crowd-pleaser. AAHA officials tell us attendance records have been broken,…

I’m a writer. It’s my official job title. I’ve been writing and editing for the veterinary industry since 2011, and I love my job. Since I began working as a writer, I’ve learned that, in this time of constant online content generation, there are a lot of “writers” out there. Anyone can start a blog. Anyone can…

When considering different products and services, what makes certain options stand out more than others? Affordability? Reviews? Well, before you have a chance to analyze those factors, chances are good that you’ve already made some initial judgments. One of the first things someone notices? Color. When a consumer interacts with a brand, that brand is…

“Although your customers won’t love you if you give bad service, your competitors will.” –Kate Zabriskie Ever wondered what your clients think about you and your business? Wonder where, when, or how they formed these opinions? I hope you’ve thought about these things, because if you haven’t you’re missing out on a big opportunity–the opportunity to…