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Helping veterinarians stay InTouch with pet owners

why your veterinary website isn't ranking on google

10 Reasons Your Veterinary Website isn’t Ranking on Google Search

Ranking well on Google Search is vital to your veterinary practice’s success and to do that, you need to have a strong marketing strategy. Without one, it’s all too easy to slip down the ranks and become virtually invisible in your market. But what causes your website to drop in the rankings, anyway? Knowing the…
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integrating message on hold with weave phone systems

Integrating Your Custom Message On-Hold Program into the Weave Phone System

If you’ve recently switched phone systems at your veterinary practice and are having trouble uploading your custom message on-hold programs, the team at InTouch is here to help! Your message on-hold programs from InTouch are compatible with the Weave phone system, so you can continue to provide your clients with important information about the services…
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importance of website backlinks

Backlinks for Veterinary Websites: What They Are, Why They’re Important, & How to Get Them

Everyone knows what links are, but are you familiar with backlinks? You may have heard about them in passing, or as a recommendation for building up a successful online presence for your veterinary practice. But what are backlinks exactly, and how do you get them? What makes them so beneficial to your website and business?…
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faceless veterinarian on computer

What You Need to Know About the Google Analytics 4 Update

You might think your veterinary practice has all the marketing it needs to be successful, but have you tried email marketing? The email inbox is a powerful tool you can use to grow your practice and retain clients. Don’t believe us? We’ve got stats that show just how important email is: By next year (2023),…
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Do You Really Own Your Website? The Truth Might Surprise You

“Read the fine print” is a popular idiom for a reason. To know the terms of your veterinary practice’s website contract with a marketing provider, you absolutely need to read the fine print (and read it again a few times for good measure). A lot of veterinary practices end up in one-sided contracts that leave…
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video camera feature

7 Videos You Need to Use to Market Your Vet Practice

Video is the ultimate marketing medium. It’s catchy, interesting, and can hold your audience’s attention in ways that plain copy and still images can’t. In short, video is a must if you want to market your veterinary practice, and do so in a way that helps you stand out and look more appealing than your…
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Vet techs laughing

Ideas to Help You Celebrate Vet Tech Week

It’s National Veterinary Technician Week. Does your practice have plans to celebrate?
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Veterinarian with good reviews

What is a Digital GPA, and What Does It Mean for Your Practice?

A digital GPA (grade point average) is a grade that reflects your veterinary practice’s digital marketing efforts on Google. It’s a crucial tool that gives you detailed insight into your marketing techniques and overall performance. What Factors are Used to Calculate a Practice’s Digital GPA? The digital GPA grades your digital presence and marketing efforts…
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Happy veterinarian talking with our team

What is an Account Manager?

The role of an account manager is impossible to adequately define in one sentence. At InTouch, we have a remarkable account management team that makes it possible for us to serve our clients at the highest level. To help you understand just how important an account manager is, let’s start by explaining what exactly they…
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veterinarian on computer

Why Your Veterinary Practice Needs to Use Email Marketing

You might think your veterinary practice has all the marketing it needs to be successful, but have you tried email marketing? The email inbox is a powerful tool you can use to grow your practice and retain clients. Don’t believe us? We’ve got stats that show just how important email is: By next year (2023),…
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pressing buttons on phone

Why Professional Auto-Attendant & Voicemail Recordings are Better for Your Practice

Communication is more vital than ever for veterinary practices, and one area of your practice that should never be overlooked is your phone system. When you need to communicate to pet owners without your team speaking to them directly, it’s important to have a clear and efficient system in place that redirects callers as needed…
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veterinary team

How to Humanize Your Veterinary Team and Connect with Pet Owners

Daily life at a veterinary practice can be stressful, hectic, and more than a little crazy. And sometimes, you need to remind your wonderful clients that you’re human, and you’re doing the best you can. If a pet owner knows something is wrong with their four-legged family member, it’s natural for their concern and anxiety…
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