First Impressions Matter for Your Practice
What kind of impression are you presenting to the world? Do you walk into a room filled with people, trying to be noticed, or do you follow the perimeters of that room, observing the behavior of others? Whether your tendencies are introverted or extroverted, I think we can all agree that first impressions matter in our personal and our professional lives. I, myself, prefer a firm handshake and strong eye contact that says, “I’m open to your presence, and I anticipate communicating with you,” and I’m very happy when that gesture is reciprocated.
Now, if you’re attempting to make an impression in the world with your veterinary practice, you might try some fancy signage, flashy lights, and a real catchy, fun sort of name. This would only be helpful if your client base was near you so their attention could be drawn to your images. However, in today’s world of digital marketing, we find people doing their homework online before deciding what type of business best suits their needs. This means you’ll need to establish an online presence if you want to stay in the game.
How to Make a Good First Impression with Your Practice
So how do you get your flashy, fun sign on the internet for all potential customers to see? Here are three tips:
- Tip 1: Focus on building a compelling website that is attractive, well organized, and informative.
- Tip 2: Select content that accurately reflects your passion and skillset. You use that to keep your audience educated and engaged.
- Tip 3: Create a following with various online venues that promote and support your presence in your industry.
This all seems very simple, but how do you achieve that goal? Let us help you! At InTouch Practice Communications, we have years of expertise in creating the brightest and most effective digital presence for veterinary practices, and we’re ready to do the same for YOUR practice! Are you?