connect blog white

Helping veterinarians stay InTouch with pet owners

Soc Med for Vets Blog

Social Media for Veterinarians: What You Should Know

Social media is one of the best ways to build awareness, drive traffic to your website, and even grow your practice with new clients—all for a very low cost. Yet, social media, for veterinarians, is also seen as a bit overwhelming on top of all your other duties. Luckily, there are ways you can make…
Read More
iStock 1082371132 e1599574808562

5 Benefits of Live Chat for Veterinarians

  In the midst of the COVID-19 pandemic, live chat is quickly rising to become an essential communication tool for veterinarians. It meets a very pressing need for both veterinary practices and pet parents–the need to stay in contact, relay important information, and maintain the veterinarian-client-patient relationship in the absence of face-to-face conversations. Live chat…
Read More
reasons your veterinary website is failing

12 Reasons Your Veterinary Website is Failing

We’ve all been to at least 10 bad websites in the history of our internet usage. They’re everywhere, they’re terrible, and they can happen to anyone. But the problem with bad websites isn’t just how they look, but how they function (or don’t function), and, most important, how they serve (or don’t serve) the business…
Read More
Launch Website image

6 Things Every Veterinary Practice Website Should Have

Building a successful website that grows your practice takes a lot more than 6 things, sure, but these 6 are the foundations! If you’re considering building a new website, start here to ensure you set yourself up for success. 1. A Design That’s Professional & Eye-Catching It’s no secret that people judge the credibility and…
Read More
filming tips

Filming Tips for Visually Explaining Your Curbside Service

In this strange new world of the COVID-19 pandemic, veterinary medicine is changing. Curbside service is becoming the norm, but many pet parents may be disconcerted about letting their pet be taken away for a check-up or treatment or coming into contact with your staff. So how do you gain their trust and promote your…
Read More
covid header

Why Your SEO Marketing Strategy is More Important than Ever in a Pandemic

Yep, SEO still matters, even in the wake of a pandemic. With the toll COVID-19 is taking on businesses, there’s no better time to invest your money in one of the only clear, effective strategies to make more money: search engine marketing. As a business owner, you have a lot of people to support: your…
Read More
tik tok phone screen

Who Created TikTok, What Is It, and How Can You Use TikTok for Marketing?

TikTok is an app developed by ByteDance, a Beijing-based company founded by Zhang Yiming in 2012. The app enjoyed over 1 billion downloads in its first year (2018) alone and continues to grow. TikTok is similar in function to Vine, the short looping video platform that was cut by Twitter in 2016. However, TikTok offers…
Read More
iStock 1159866428 2

Balance Marketing & Advertising to Up Your Vet Practice’s Social Media Game

Advertising and marketing are essential tools for any veterinary practice that wants to succeed in the marketplace, and social media is a crucial launching point for your brand’s journey. It’s where you can start putting out great content for your target audience to spark curiosity and cultivate interest that can, over time, grow into a…
Read More
vmx showfloor

2020 VMX-perience

Well, VMX 2020 has come and gone and we are FEELING IT. If you aren’t familiar with how InTouch does VMX, let us explain: We go BIG. 25,000 square feet of pure mansion big. This year we took eighteen fellow InTouch-ers which is the most we have ever taken. We stayed in a huge mansion…
Read More
Vetty blog header

Winning Big at the 2020 Vetty Awards

We started 2020 off on a great foot when we were honored with four awards at the 2020 Vetty Awards, put on by the North American Veterinary Community. The Vettys honor the best in animal health advertising, design, digital, experiential, and public relations. You can learn more about the Vettys here. This was our very…
Read More
binary code background

Let’s Talk About BERT: Google’s Latest Foray into Natural Language Processing

You may have heard that Google updated its algorithm again (big surprise). What is surprising about this announcement is just that: there’s an announcement. Usually, algorithm changes roll out quietly and then explode after the fact when sites’ search rankings drop or rise. This time, Google went into detail about their newest update, BERT, which…
Read More