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Helping veterinarians stay InTouch with pet owners

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Does My Business Still Need a Website in 2019?

With the ever-increasing rise of social media and detailed Google My Business profiles, it may seem like the answer is “no.” If people can find you on Google or Facebook, why do you need a website? Well, hold your horses, because the answer is not quite so obvious. The truth is you do need a…
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You Heard Right – Why Message On-Hold Matters

Silence is a wonderful thing. It allows one the ideal environment to clear one’s mind, it means that the kids are finally asleep (better check on them, just in case), and libraries are famous for it. There are, however, a few times when silence is not appreciated. “Does this dress make me look fat?” Silence.…
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The 7 Pillars of Effective SEO Copywriting

When it’s time to discuss copy with a web marketing client, the conversation tends to lag. Web design is fun and interesting, but copywriting? It’s just words on a page, and anyone can write words on a page. And for search engine optimization (SEO), all you have to do is toss in a few keywords here…
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The Benefits of Instagram for Business

You’re likely already familiar with the social media giant, Instagram. While owned by Facebook, it offers users a different experience. Instagram was made to be an app, rather than a browser-based site, and its design reflects that. It is clean, well-organized, and simple. The focus, of course, is on the images. Instagram champions the “a picture…
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What Are Micro-Moments in Marketing?

What is a micro-moment? Google coined the term in 2015 and defines a micro-moment as “an intent-rich moment when a person turns to a device to act on a need — to know, go, do, or buy” ( Within these moments, people are expecting to find results and solutions instantly. Businesses can take advantage of…
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Five Digital Marketing Trends that Matter Most to Vets in 2019

The most beautiful and exciting (and sometimes the most frustrating) thing about digital marketing is that it’s always evolving. What worked well yesterday may not garner the same success today. It’s up to business owners to keep up with the latest digital marketing trends and implement the best ones for their business. Yet, as a…
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Celebrating One of Our Own

At InTouch, we pride ourselves on being a team of some pretty cool, diverse, talented folks. We come from different backgrounds, different states, even different countries. In fact, it’s this international spirit that caused us to celebrate one of our own who became a full-fledged US Citizen. Meet Svet On August 13, 2018, Svet was…
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Best Practices for User Experience

The internet is constantly changing. There’s never much time to grab the reader’s attention before they decide your site doesn’t have the information they’re looking for and move on to another site where the information is easier to find. So, the big question is, what makes them stay on your site and keep them from…
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How Do I Know if My Site is Secure?

Website security sounds like a complex, fickle thing. In cyberspace, everything is changing at lightning speed, so how can anyone ever keep up with all the latest malware, viruses, and malicious scripts? Well, truth be told, no one can—the good guys, or the bad. There, did we put your mind at ease? Maybe not entirely.…
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What Makes a Good Veterinary Website? Hint: It’s not Stock Photos

Prime Real Estate Online Imagine the busiest corner in your town or city’s commercial district. Now, imagine your business flaunting eye-catching signage and a sleek storefront directly on that intersection. There’s no telling where people are going – North, South, uptown, or downtown, but one thing’s for certain, they’re seeing your business. This is exactly…
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Silence Isn’t Golden…

What do your clients hear when they are placed on hold at your practice? Silence? A staticky radio? Music streaming from an MP3 player or satellite music? If you’re doing any of the above, you probably haven’t put too much thought into what you’re playing on hold and how it affects your listener. You might…
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Are You Implementing Best Practices for A Great User Experience?

The internet is constantly changing, so there’s not much time to grab the reader’s interest before they’ve moved on to another website to obtain the information they’re looking for. So, the big question is, how are they going to stay on your website and not start looking at the website for a veterinarian located a…
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