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Helping veterinarians stay InTouch with pet owners

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Meet Bill Schroeder, the Man Who Makes Lectures Fun and Highly Educational

When you hear words like “lecture,” or “speaking engagement,” you probably don’t get all that excited. Bill Schroeder, co-founder and lead educator of InTouch, has changed that. With over 15 years of speaking under his belt, he creates interactive, impactful, and most of all, enjoyable presentations for veterinary professionals not just throughout the country, but…
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Western Veterinary Conference 2021: What to See and Do

Will you be attending WVC this year? If you’re not familiar, WVC is an annual, you-gotta-be-there conference for vet professionals. It balances learning, entertainment, and networking to drive the veterinary industry forward and improve the future of patient and client care in veterinary practices. It also gives you and your team the opportunity to see where…
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5 SEO Tips to Help Your Website Rank for “Dog Daycare”

Is your vet practice looking to grow its dog daycare service? Are you puzzling over how to get more pets in the door for your daycare program? There’s more than one way to promote daycare and fill up all the available daycare slots at your practice, and SEO (search engine optimization) is one such way.…
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6 Ways On-Hold Messaging Can Improve Employee Morale in Your Vet Practice

Message on-hold programs are somewhat underrated as marketing tools when compared to websites, videos, Google Ads, social media, and more. They’re not flashy or particularly exciting, but they play an important role in promoting your practice and helping you communicate your services, policies, and more to your clients. But message on-hold doesn’t only benefit your…
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Getting to Know Your Google My Business Profile & How to Keep It Fresh

A Google My Business profile is kind of like a virtual storefront for your vet practice. It puts you on the digital map and is critical to your practice’s success. Below, we’ll delve into the basics regarding what a Google My Business profile is and how you can polish it up to help lead more…
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How Your Vet Website can Help to Reduce Burnout & Compassion Fatigue in Your Staff

Burnout and compassion fatigue are chronic problems in the veterinary industry, and they affect staff at all levels. Burnout is “exhaustion of physical or emotional strength and motivation usually as a result of prolonged stress or frustration.” Compassion fatigue is a condition where an individual becomes physically and mentally exhausted, and experiences emotional withdrawal after…
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How to Get More Google Reviews

There’s no way around it–Google Reviews are essential to building your reputation online and helping you pull in more new clients and patients. Furthermore, your veterinary practice needs to have at least 40 reviews for pet owners to be convinced of your average star rating, according to this study. So, if you currently only have…
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Do You Need a Veterinary Recruiting Website for Your Practice?

In 2020, over 1 million new pets were adopted into families. Even before this, vet practices were struggling to fill in the gaps in their staff because there simply aren’t enough experienced, quality veterinary professionals. Today, that struggle continues as veterinary practices are competing to fill positions and ease the compassion fatigue, depression, and burnout…
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7 Ways Your Veterinary Website can Help You Recruit

Veterinary practices throughout the country are understaffed and overwhelmed. There’s especially likely to be a shortage of veterinarians as more Baby Boomer vets retire, with fewer Gen X and Millennial vets being available to fill their shoes. This means that hiring is an urgent priority for vet practices everywhere. It might be a priority for…
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Why Your Veterinary Website Needs a Blog

Every veterinary practice with a mind towards growth needs to have a blog on its website. And when we say blog, we don’t mean a place where you publish upcoming events and make posts about team members’ birthdays. You can save that for your social media. Instead, your blog should be a tool you can…
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Why Your Meet the Team Page is About More than Just Your Practice

What’s so special about having a Meet the Team page on your website? For veterinary practices, it isn’t just about showing off your veterinarians and staff members. It doesn’t just serve the interests of your practice. The main purpose of the page is to serve the interests of potential new clients. It should be there…
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Why You Need an Apple Maps Profile to Help Grow Your Vet Practice

If you’re not using Apple Maps to your practice’s advantage, you could be missing out on a substantial population of new clients and patients. Are you familiar with Apple Maps? Are you aware of how your practice is listed on Apple Maps? If you own and use an iPhone or iPad, then you’ll know Apple…
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