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Helping veterinarians stay InTouch with pet owners

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Your Business’ Online Reputation: Why It Matters and How to Manage It

Online reviews are important. As a practice manager or owner, you’ve probably heard this before. But why are online reviews so important? So you can show how much better or more popular your animal hospital is than the one down the street? Reviews are not just a feather in your cap. Often, reviews can be a…
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Online Client Education: A Powerful Tool

What comes to mind when you think of providing exceptional customer service to your clients? Being polite? Responding in a timely manner? Answering questions? Yes. Yes. And yes. But customer care that goes above and beyond involves anticipating the needs of your clients and meeting those needs before they even ask. After all, you’re the…
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Facebook Ads: Reaching Thousands of Facebook Users One Campaign at a Time

Facebook ads have become popular since Facebook made an update to their algorithm that affected how posts from business pages show up in the newsfeeds of their fans. The new algorithm made it incredibly difficult for businesses to reach followers on Facebook and grow a fan base organically. Why the change? Facebook didn’t want users…
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The 10 Things You Should Do at AAHA Austin 2016

Are you preparing to head to Austin, Texas, for this year’s American Animal Hospital Association (AAHA) conference? We are, and we couldn’t be more thrilled about it. The conference, held at the Austin Convention Center March 31 – April 3, is sure to be a crowd-pleaser. AAHA officials tell us attendance records have been broken,…
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5 Reasons You Should Write

I’m a writer. It’s my official job title. I’ve been writing and editing for the veterinary industry since 2011, and I love my job. Since I began working as a writer, I’ve learned that, in this time of constant online content generation, there are a lot of “writers” out there. Anyone can start a blog. Anyone can…
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Your Brand: Why Color Selection Matters

When considering different products and services, what makes certain options stand out more than others? Affordability? Reviews? Well, before you have a chance to analyze those factors, chances are good that you’ve already made some initial judgments. One of the first things someone notices? Color. When a consumer interacts with a brand, that brand is…
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Branding Through Customer Service: How Your Clients Connect With Your Business

“Although your customers won’t love you if you give bad service, your competitors will.” –Kate Zabriskie Ever wondered what your clients think about you and your business? Wonder where, when, or how they formed these opinions? I hope you’ve thought about these things, because if you haven’t you’re missing out on a big opportunity–the opportunity to…
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Search Engine Optimization: Is SEO Important for Your Veterinary Practice?

You’ve likely heard about search engine optimization (SEO), but do you understand what it means? Do you know why you need an optimized website for your veterinary practice? If you’ve ever tried to research SEO, you’ve probably been overwhelmed with the plethora of information about how it works, why it works, who’s the best at…
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Team Building, InTouch Style

It’s something many small-business owners don’t make a priority: team building. But the importance of team building and employee happiness shouldn’t be underestimated. A recent Forbes article says, “Happy management techniques = happy agents = happy interactions = happy experiences = happy stock price.” And while, as a veterinarian or practice manager, you may not…
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Communication Within the Veterinary Practice

How are messages conveyed at your practice? Is there a system for passing information back and forth, or do you rely on scraps of paper with scribbled notes? Most people have their own systems for conveying information to others, utilizing methods that work easiest for them. The result of this may be that you have…
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InTouch Practice Communications Selects New Web Designer

SCHERERVILLE, Ind. — InTouch Practice Communications has expanded its team of experienced marketers to include Ashley Peters. Ashley will serve as Web designer for the veterinary-focused marketing and communications agency. “Ashley was hired to further strengthen our Web design department and, ultimately, the products we offer within the veterinary space. Her incredible insight, experience and…
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Why Your Telephone On-Hold Message Should Change With the Seasons

It’s the holiday season. Everywhere you look you see holiday lights; the smells of balsam and evergreen are abundant; you can’t get “Jingle Bells” out of your head. Your veterinary practice is running some really great holiday specials that pet owners in your community would love. If only those pet owners knew about those specials.…
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