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Helping veterinarians stay InTouch with pet owners

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How Do I Know if My Site is Secure?

Website security sounds like a complex, fickle thing. In cyberspace, everything is changing at lightning speed, so how can anyone ever keep up with all the latest malware, viruses, and malicious scripts? Well, truth be told, no one can—the good guys, or the bad. There, did we put your mind at ease? Maybe not entirely.…
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What Makes a Good Veterinary Website? Hint: It’s not Stock Photos

Prime Real Estate Online Imagine the busiest corner in your town or city’s commercial district. Now, imagine your business flaunting eye-catching signage and a sleek storefront directly on that intersection. There’s no telling where people are going – North, South, uptown, or downtown, but one thing’s for certain, they’re seeing your business. This is exactly…
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Silence Isn’t Golden…

What do your clients hear when they are placed on hold at your practice? Silence? A staticky radio? Music streaming from an MP3 player or satellite music? If you’re doing any of the above, you probably haven’t put too much thought into what you’re playing on hold and how it affects your listener. You might…
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Are You Implementing Best Practices for A Great User Experience?

The internet is constantly changing, so there’s not much time to grab the reader’s interest before they’ve moved on to another website to obtain the information they’re looking for. So, the big question is, how are they going to stay on your website and not start looking at the website for a veterinarian located a…
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4 Reasons Why You Should Keep Your On-Hold Programs Current

All veterinary practices experience change and growth. New services are added, doctors retire, a second location opens… you get the idea. With so many things happening at your practice, it’s important to keep your clients in the loop. At InTouch Practice Communications, we often tout the usefulness of our custom on-hold programs, and you may…
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Marketing Using Your Clients’ Mindset: The Importance of Thinking like a Pet Owner

When considering digital marketing, veterinarians may face the challenge of remembering to think like a pet owner rather than a medical professional.  While the medical knowledge needed to treat pets is of the utmost importance, we should always remember the KISS principle when it comes to digital marketing:  Keep it simple, stupid. Can you guess…
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Why Nobody Can Guarantee a #1 Ranking for Your Veterinary Practice

What would you think of a veterinary colleague guaranteeing that a pet owner’s beloved dog or cat will survive surgical treatment? You would probably question that guarantee as well as the vet’s credibility, because there are things beyond your control that could have a decisive influence on the outcome. The situation is very similar when…
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The InTouch Difference

I want to preface this blog by first saying that I GET IT! I We speak with veterinary professionals every day who have the same thoughts, questions, and concerns about their digital marketing efforts. With so many options out there, it can become extremely overwhelming to know how to compare apples to apples and oranges…
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Tani’s 10 Year Anniversary!

Today, InTouch has hit a milestone, as we celebrate Tani’s 10 year anniversary. A lot happens in a decade… and we are happy to have been along for the ride with Tani. We are lucky to have scooped Tani up right after she graduated from college. While this isn’t her first job, this was her…
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How to Boost Employee Morale

Smiles, words of encouragement, recognition, laughter… These are all things that make most people feel good. People who feel good have better attitudes and are more productive. Let’s paint a picture of a day at a veterinary practice where an employee is not in the best of spirits. We’ll call this employee “Joe”. Joe arrives…
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The Importance of Following Up with Your Clients

As an owner of a veterinary practice, you know that connections are huge, and very beneficial to not only you, but your clients as well. Put yourself in the client’s shoes. Have you ever purchased a product or service and felt like all the vendor cared about was your money? I have, and it’s not…
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The Importance of Having a Staff Member Publish Social Media Content for Your Practice

Do you ever come home after work and think, “What a busy day!” I know I do that often. Then I recall everything that made it so busy and think, “This is a lot to share!” I get so busy throughout the workday that when go to my social media platforms and start typing, I…
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