Is your vet practice looking to grow its dog daycare service? Are you puzzling over how to get more pets in the door for your daycare program? There’s more than one way to promote daycare and fill up all the available daycare slots at your practice, and SEO (search engine optimization) is one such way. Below, we offer several tried and true SEO tips you can use to help your website rank higher in Google Search for “dog daycare.”
Make Sure Your Website is Optimized for “Dog Daycare”
“Dog daycare/doggy daycare” is entered into Google Search approximately 201,000 times per month. That’s a lot, and it shows that many pet owners are interested in, and searching for, a dog daycare facility in their area–and yours could be just the place for them.
If you want pet owners to discover your website when they’re searching for doggy daycare centers on Google, you’ll need to optimize it. Since “dog daycare” is a popular search term, you’ll want to have an entire page on your website dedicated to that topic.
First, you’re going to need to place “dog daycare” and the name of your town/city in several strategic spots in the page content. One of the cardinal best practices of SEO is having the most highly-searched keyword or key phrase and your town/city included in the H1, or primary header, at the top of the page. Therefore, your H1 should look something like the H1 pictured above: “Fun, Quality Playtime with Our Dog Daycare in Oklahoma.”
In addition to the H1, your keyword and location should be included in some of your subheadings and sprinkled throughout the body copy. You want to integrate these keywords so they sound natural and allow for easy reading and skimming. When Google is crawling pages, it can detect poor keyword placement (and low-quality copy in general), and this can affect your ranking.
Publish Optimized Blog Articles on Your Website
Our next SEO tip involves blogging. If your website doesn’t have a blog, consider getting one. It can bolster your SEO and help you rank for whatever services you’re looking to rank for. To do this successfully, you’ll need to make sure your blog content isn’t competing with other content on your website. Instead of talking about doggy daycare in general in your blog article, answer commonly-asked questions or provide helpful tips for pet owners who are on the fence about daycare. Use secondary and related keywords/phrases to support the topic of dog daycare, and include internal links in the blog content that direct people to your dog daycare web page. You should also include a call-to-action to get pet owners to contact your daycare/practice.
Update Your Google My Business to Promote Dog Daycare
Your website isn’t the only thing that can be optimized to draw attention (and business) to your practice or daycare center. Your Google My Business (GMB) profile can also be optimized for certain keywords and help to position you in front of pet owners searching for dog daycare. Make sure “dog daycare” is included in your list of services (especially important for vet practices offering a wide variety of services), along with a description that contains the “dog daycare” keyword. Also, if you have photos of your daycare facility and four-legged guests interacting with your staff, be sure to add those too! And make sure “dog daycare” and your town/city are included in the file names.
Google Reviews are also an important part of your GMB profile, and the more you have, the better you’ll rank. Solicit more reviews from satisfied clients whenever possible to get more pet owners interested in your dog daycare service.
Build Dog Daycare Campaigns with Google Ads
Are you familiar with pay-per-click advertising? Google Ads is one of the best ways to generate brand awareness, and you can create targeted campaigns that bring more attention to your daycare service. You’ll have lots of control over your ads–you can revise them any time you want, run them any time you want, and cancel them any time you want. What’s more, your ad copy can be optimized for search intent so more pet owners see it.
Use Social Media to Raise Awareness and Increase Website Traffic
Leading people to your website via social media can also help your SEO. With Facebook, Instagram, and other channels, you create additional citations for your daycare/practice. This can boost your local rankings, and provide handy external links to drive more people to your website for higher traffic volume. Naturally, if you want to promote your doggy daycare, you’ll need to create posts for social media that show your audience how awesome it is. Share photos and videos of your daycare guests, post client testimonials, or take pet owners on a virtual tour of your daycare facility. Don’t be afraid to get creative.
Get InTouch to Elevate Your SEO
Whether or not you’re familiar with SEO and how it works, one thing’s for sure: You need it. Our digital marketing team can help you understand SEO and see what makes it so valuable for your vet practice/dog daycare center. If you work with us, you’ll get to see your results in real time, and have access to experts who can answer your questions and offer recommendations to up your SEO game. Call (800) 493-9003 to get InTouch today for additional SEO tips, and more!