A blog is a must-have for your veterinary practice’s website. But do you know what veterinary blog topics you should be covering? The purpose of a blog is of course to be educational and informative, but it also needs to answer questions people are actively asking in search engines.
Veterinary blog topics can bolster your SEO, help more pet owners, and potentially get you more patients—if you choose your topics wisely.
Luckily, we can help you get started with that. Below, we provide a few prime veterinary blog topic examples and explain why they’re important, and how they can benefit your practice.
What Your Practice Should be Blogging About
Before we get into specific topics, let’s start with a more general assessment of what your practice needs to be blogging about.
Topics Pet Owners are Searching For/Asking Google About
From a big picture standpoint, all your blog topics should revolve around things that pet owners are searching for in Google. To see what people are searching for, you need to do keyword research. Digital marketing analysts pay close attention to what pet owners are typing into Google Search and how much search volume is behind each individual search term.
Some search terms have a high search volume, which means there is more interest in those terms. That isn’t to say search terms with lower search volume can’t be useful, but a higher relative search volume demonstrates greater relevance to pet owners.
Relevant Veterinary Blog Topics We Recommend
Below are some prime examples of strong veterinary blog topics you should include on your website.
Topic 1: Which Dog Vaccinations are Necessary?
There are several reasons we recommend this topic. First, “dog vaccinations” gets searched 33,100 times per month throughout the US, indicating a high search volume. Second, you can use your blog content on this topic to link to the service page on your website that talks about vaccinations. Finally, linking your blog and service page together can help with your rankings in Google Search, giving your SEO a boost.
You can use this blog topic to touch on things that perhaps your current vaccinations service page does not, and provide more information and value to local pet owners.
Dog Separation Anxiety: How to Keep Your Dog Calm When You Leave
They key phrase “dog separation anxiety” also has 33,100 searches each month in the US. Therefore, like dog vaccinations, it has a high search volume and can help your blog, and website, rank higher in search.
Another benefit of writing about this topic on your vet website’s blog is that separation anxiety is a pretty popular topic in general. Many dog owners struggle to deal with their pets’ separation anxiety and look to their vets to help them resolve the issue. Here is another opportunity for your practice to help pet owners and demonstrate your knowledge and authority in the veterinary profession.
Topic 3: Can Dogs Get Ear Infections?
“Dog ear infection” gets typed into Google Search 74,000 times per month here in the US. That’s a lot! And it’s no surprise, since many dogs suffer from ear infections and other related problems. There’s never a bad time to talk about ear infections in dogs and how they can be treated. Lots of pet owners are looking for this information!
If you’re going to create a blog on this topic, think about how pet owners approach your team and talk about their pets’ problems at your practice. Use their language. Put yourself in their shoes. Provide how-to tips that they can easily follow at home.
Why These Veterinary Blog Topics are a Big Deal for Your Website and Practice
They Answer Relevant Questions and Get More People on Your Website
It’s one thing to answer questions you think pet owners are asking, and another to do some research and see what they’re actually inquiring about. Choosing veterinary blog topics based on highly-searched questions and keywords can get more people landing on your website and reading your blog.
They Make You a Trusted Source of Information
When you give pet owners the information they’re looking for, they can start looking to you as a trusted source and authority.
They Raise Awareness of Your Practice
Furthermore, you might be helping pet owners in your area who were not aware your practice even existed. If they come across your website and blog when searching for an answer to a question, that puts your practice in their mind.
They Help to Generate Links to Your Website
If your blog topics start ranking well in Google Search, other websites writing on veterinary topics might begin linking to your blog posts on their end, generating more links to your site. Links are a key ranking factor for Google.
They Can Help You Get More Calls and Appointments
While the main purpose of blogs is to bring traffic to your website (not increase conversions), adding your practice’s phone number and/or appointment request link to each blog post might help you pull in more calls and appointments.
Get the Best Veterinary Blog Topics with InTouch
Build up your practice brand with the most relevant and valuable veterinary blog topics. Enlist our digital marketing experts to help you craft quality blog posts that help pet owners and potentially bring more patients through your doors. Get InTouch by calling (800) 493-9003 to find out how we can help!