Tons of veterinary practices have online pharmacies through which their clients can purchase parasite preventatives, nutritional supplements, food, treats, and more. The problem is, they have to compete with major 3rd party retailers like Chewy and PetMeds, which are super popular with pet owners. If you want more pet owners to use your online pharmacy, you’ll need to invest in veterinary pharmacy advertising.
A lot of pet owners are drawn to products that are affordable and easy to acquire, and they may not know that your online pharmacy offers high-quality products, competitive pricing, and convenient shipping. So—what can you do?
Below, we explore several veterinary pharmacy advertising tips you can use to increase traffic and conversions through your online pharmacy.
Our Tips for Creating Persuasive Veterinary Pharmacy Advertising
So, you want to drive people to your online pharmacy so they can go through your practice to purchase items for their pets. How can you go about doing this?
Here are some key veterinary pharmacy advertising tips:
Create a Pharmacy Page on Your Website
One of the first and most important things you can do to promote your online pharmacy is to have a dedicated page on your practice’s website.
Use this page to:
- Draw attention to the fact that you have an online pharmacy
- Explain, briefly, what your online pharmacy offers
- Communicate its benefits (easy to use, quality products, convenience)
- Link to your online pharmacy with a “shop now” call-to-action, so people can access it right away
Optimize Your Pharmacy Content for Google Search
When you have the content you need for your online pharmacy page, a good next step is to optimize that content for search engines. “Online pet pharmacy” gets about 2,400 searches per month on a national scale, but it is also highly competitive, meaning lots of other companies are using this keyword to rank higher on Google’s first search engine results page. In addition to ranking for “online pet pharmacy,” you can also explore keywords that are popular in your local market to give your website a boost in visibility.
Additionally, there are other keywords you can use to optimize your content, including “animal pharmacy,” “veterinary pharmacy,” and “pet health pharmacy.”
Add Short Callouts and Calls-to-Action Throughout Your Website
Another veterinary pharmacy advertising tip is to include callouts and calls-to-action (CTAs) throughout your practice website directing people to your online pharmacy.
You should start with your homepage, with a strategically-placed button and some copy drawing attention to your pharmacy and inviting people to click. To make this feature pop, we recommend giving it a color that contrasts nicely with the rest of your website design.
Promote Your Online Pharmacy on Social Media
If your veterinary practice is active on Facebook, Instagram, and other channels (and you really should be), create social media posts promoting your pharmacy (and all its perks) to your clients. Social media is a powerful tool for raising awareness of your brand and drawing attention to individual services you want to grow at your practice. And make sure your social media posts link directly to the online pharmacy page on your website!
Let Your Clients Know About Your Online Pharmacy via Email
Our last veterinary pharmacy advertising tip is to use email marketing campaigns, if you aren’t already.
Email marketing is an important step in building trusting, loyal clients and staying in their minds, and it’s yet another way to promote your online pharmacy. With email, your message goes straight into the inboxes of clients who voluntarily gave you their email address. This means you have a connection with them, and they are open to receiving communications from your practice.
Keep your email content short, sweet, and catchy, and make sure you include a direct link to your website and online pharmacy so your clients can access them easily.
Elevate Your Veterinary Pharmacy Advertising with InTouch
We get it. You have a lot on your plate, with little time left over for veterinary pharmacy advertising. That’s where we can step in and do most of the heavy lifting! InTouch excels at helping vet practices connect with pet owners and grow their business. We understand the needs of your practice, and we understand the needs of your clients, too. If you need help with your marketing and advertising, you’ll be hard pressed to find a better group.