Skip to content

Designed to build deep client relationships and prepare practices to be successful in the digital space

Building on success

Merck and Bill Schroeder have continued their work together in building the most impactful and entertaining practice educational sessions available in veterinary medicine. Last year’s nationwide tour resulted in exceptional reviews and practices that are better prepared to be successful in the digital space. We’ve built upon those sessions and developed both updated and more advanced courses that will allow Merck reps the opportunity to continue to provide the most cutting edge education available.

A program for every need

We have created three different types of sessions designed to fit most any need. If you don’t see something you like or have a special need, please feel free to reach out so that we can discuss how we can help you help as many practices as possible.

90 Minute Lunch or Dinner Session

This very interactive session is typically delivered to small groups (10-30 attendees based upon room size and need) but can be modified to be delivered to a single practice. Single practice delivery would create a situation whereby all content would be custom tailored around that individual practice’s digital position and needs.

Price:  $2,750 plus travel expenses

90 Minute Course Overview

While many practices understand that having a presence online is important, few are capable of keeping up with the trends and opportunities that are working right now. This easy to digest session will bring practices up to date and leave them with a great understanding of where to direct their efforts. Attendees can count on an interactive session filled with relevant, easy to implement information developed specifically for practices like theirs.

Key Take Aways:

  • Best ways to reach local pet owners
  • Which social media channels are performing best
  • Understanding what is working and what is not
  • Know how much time should be spent in practice
  • Free digital marketing analysis for each practice
testimonial-quotes

Bill is a great presenter and knows how to engage and manage the crowd. I believe that the program fully delivered on my objectives and we have continued to hear very positive comments back from all accounts that attended.

Lawrence Williamson

Regional Manager Merck Animal Health

4 hour CE Half Day Course Style Session

This half day deep dive session is typically delivered to small groups (15-30 practices based upon room size and need) and is extremely interactive. Usually delivered with a breakfast or lunch element included, participants are typically onsite for 4.5 to 5 hours.

Price:  $3,750 plus travel expenses

4 Hour CE Half Day Course Overview

This impactful course is delivered with greater digital fluency in mind and allows attendees to receive 4 hours of RACE approved CE. The extended time allows for in-depth discussions about today’s most relevant and beneficial digital marketing techniques. Fueled by years of experience and leveraging a team of professional veterinary marketers who are using these techniques every day, attendees can expect to have their questions answered and specific direction provided so that they can understand how to they can be successful in the digital space. We will look at real campaigns and help attendees identify which techniques will work well in their practice.

Key Take Aways:

  • Understanding what Google likes and needs
  • How to be relevant in Google’s local maps and reach local pet owners
  • Why online reviews are so important, how to get more positive reviews
  • How to develop a plan to use video in your practice marketing
  • Know when and how to use paid advertising
  • Free digital marketing analysis for each practice
testimonial-quotes

Bill did an outstanding job educating our clients on digital marketing approaches and management. His presentation will allow us to grow our partnerships with our clients, as they walked away very excited. Each practice has been empowered to build their digital marketing foundation to success!  My team raved about Bill and sincerely appreciates the partnership.

David Martin

Regional Manager Merck Animal Health

4 hour CE Half Day Workshop Style Session

This half day workshop is typically delivered to small groups (5-15 practices based upon room size and need) and is extremely interactive. Usually delivered with a breakfast or lunch element included, participants are typically onsite for 4.5 to 5 hours. Designed as a true workshop, attendees should expect to be guided through the process of creating key components of their digital marketing plan.

Price:  $5,000 plus travel expenses

4 Hour CE Half Day Workshop Overview

This workshop prepares a practice to be successful in the digital space by demonstrating which techniques are most valuable and guiding attendees through the process of creating extremely impactful content. Developed by veterinary marketing experts who successful deploy these same techniques every day, attendees will find these techniques easy to understand and replicate in the future. Great focus will be paid to satisfying Google’s interest in practices that are veterinary experts, establishing authority within the local market, and creating a level of trustworthiness that retains clients and acts as a magnet for new clients.

Key Take Aways:

  • Understanding what Google likes and needs
  • How to develop content that positions a practice well in the local market
  • Create and practice talk tracks and messaging that drives great reviews
  • How to gather and leverage great video reviews
  • Create a google and paid ad framework that can be duplicated
  • Free digital marketing analysis for each practice
testimonial-quotes

Just wanted to say thank you for my invite to the Digital marketing workshop. I learned a lot from the workshop and I will be making some changes to our website and social media marketing!! Thanks.

Jen

Dupuy's Animal Hospital

Booking Bill is as easy as 1, 2, 3

Forget about endless forms, burdensome processes, or crazy red tape.  Bill has been delivering presentations for years and makes the process a breeze.  Simply follow the below steps:

  1. Review the content on this page to be familiar with the program(s) that will work best for you.
  2. Contact Bill via email at bill@intouchvet.com or 219-789-2722 to review availability
  3. Process payment via Elevate or your Merck American Express

It's really that simple.  Once booked, Bill will handle all travel and presentation preparation.  You can rest assured that your needs will be met and that your clients will receive the most relevant and entertaining veterinary marketing experience available.

Font Resize
Contrast
Scroll To Top