How we became the veterinary marketing experts

Since our humble beginnings as a message on-hold company, we've always had one goal: provide results-driven veterinary specific marketing solutions. We continue to strive toward that goal today with an ever-growing team and new innovations.

"We're proud to create veterinary medicine's most effective marketing products."

- Bill & Katie

signatures
tammy bill katie

Still "InTouch" after all these years!
Tammy - 1st InTouch Employee

Humble beginnings

Believe it or not, we weren’t born this way. We began over 25 years ago with Katie’s idea and desire to provide the veterinary community with the finest custom message on-hold programs possible. The company name then was On Hold Advertising and it was headquartered at her dining room table; and she was at the helm. Her clients loved the programs and the company began to grow. In time, Bill, her husband, who had been running his own firm, sold his company and came on board to help grow On Hold with a national scope. Soon, meetings moved from their dining room table to their board room.

It was just a matter of time before we started creating national on-hold advertising campaigns for companies like VPI Pet Insurance, Merial, and Pfizer Animal Health. We were later considered the “vendor of choice” by Novartis Animal Health, and we're also proud to have done the AAHA corporate on-hold program for over 20 years! Thousands of clients and several new products later, we realized that our old name just didn’t fit anymore.

The birth of InTouch

In 2006, On Hold Advertising underwent a complete brand overhaul and became InTouch Practice Communications. Since our beginnings, we’ve grown from a company of one employee and one product to a full-fledged digital marketing powerhouse with a team of creatives spread across several departments. Bill and Katie still own the company, now situated in a 10,000-square-foot, state-of-the-art facility, and continue to lead our team to develop the very best products in veterinary digital marketing.

1995

First Program Recorded

The dream began with a lot of hope and an expensive microphone.

2002

First Employee

Bill and Katie welcomed their first employee, Tammy, who helped us get organized for success. 

2006

Full Company Rebrand

Vets loved our telephone messages on-hold, but they wanted more. Our new InTouch brand better represents our full-service Marketing agency. 

2008

Growth During the Recession

When other businesses were slowing down during the recession, we were growing. Vet practices realized they needed to work harder to gain clients because many people put their pets' needs on the back burner in order to keep their families afloat. We were able to keep our prices affordable and offer practices the services they needed to continue to get clients through the door. In 2008, we expanded our office suite and were able to help vets continue their work. 

2010

Bill Completed VMI Program at Purdue

Bill completed the Veterinary Management Institute program at Purdue to further his understanding of veterinary medicine and practice management. He has since become an educator in the program and also teaches marketing courses for both the Purdue and Notre Dame MBA programs. Bill enjoys speaking and helping veterinary practices understand the impact digital marketing can play on their bottom line and proudly wears the badge of 170 nights a year in a Marriott. 

2012

Exceeded 10 Employees

In 2012, we reached 10 employees, a huge milestone for a company that started with one! We were pleased to continue expanding our office space and our resources to help vets achieve success. 

2015

Exceeded 10,000 Projects

2015 was a big year for us – 10,000 projects kind of big. Our small but mighty team had successfully taken on 10,000 projects up to that year, and we were itching for more. 

2017

Earned Our Credentials

In 2017, we hit quite the trifecta. We became a Google Partner, earned certification from the Local Search Association, and became a Silver Member of AAHA's Strategic Alliance Program!

2017

Moved to Our New Digs

We were bursting at the seams... so we bought a 10,000-square-foot building and decked it out to meet the specific needs of our digital marketing team. Here, our entire team could collaborate easily in an open space. And we still have room to grow!

2018

Exceeded 30 Employees

By 2018, we had tripled our team from 2012. Our digital marketing team grew exponentially, and we were able to take on new projects with even greater success. 

2020

We Won Our First VETTYs

The VETTY Awards® program was established by the North American Veterinary Community (NAVC) in 2017 to recognize stellar veterinary marketing. In 2020, we took the leap and submitted some of our work for judging–and took home several VETTYs.

2021

New Normal

In 2021, InTouch officially shifted from a fully in-office model to a hybrid model, allowing our team the flexibility to work in-office or virtually. This took some adjusting, but we persevered through the challenges and continue to work closely together to do incredible things for our clients.

2024

A Year of Wins

As of February 2024, InTouch has launched 3 new proprietary data tools, exceeded 15 VETTY awards (we’re now at 16 plus a Judge’s Choice), and won Best Inline Exhibit booth at VMX 2024.

InTouch milestones:

1995

First Program Recorded

The dream began with a lot of hope and an expensive microphone.

1995

2002

First Employee

Bill and Katie welcomed their first employee, Tammy, who helped us get organized for success. 

2002

2006

Full Company Rebrand

Vets loved our telephone messages on-hold, but they wanted more. Our new InTouch brand better represents our full-service Marketing agency. 

2006

2008

Growth During the Recession

When other businesses were slowing down during the recession, we were growing. Vet practices realized they needed to work harder to gain clients because many people put their pets' needs on the back burner in order to keep their families afloat. We were able to keep our prices affordable and offer practices the services they needed to continue to get clients through the door. In 2008, we expanded our office suite and were able to help vets continue their work. 

2008

2010

Bill Completed VMI Program at Purdue

Bill completed the Veterinary Management Institute program at Purdue to further his understanding of veterinary medicine and practice management. He has since become an educator in the program and also teaches marketing courses for both the Purdue and Notre Dame MBA programs. Bill enjoys speaking and helping veterinary practices understand the impact digital marketing can play on their bottom line and proudly wears the badge of 170 nights a year in a Marriott. 

2010

2012

Exceeded 10 Employees

In 2012, we reached 10 employees, a huge milestone for a company that started with one! We were pleased to continue expanding our office space and our resources to help vets achieve success. 

2012

2015

Exceeded 10,000 Projects

2015 was a big year for us – 10,000 projects kind of big. Our small but mighty team had successfully taken on 10,000 projects up to that year, and we were itching for more. 

2015

2017

Earned Our Credentials

In 2017, we hit quite the trifecta. We became a Google Partner, earned certification from the Local Search Association, and became a Silver Member of AAHA's Strategic Alliance Program!

2017

2017

Moved to Our New Digs

We were bursting at the seams... so we bought a 10,000-square-foot building and decked it out to meet the specific needs of our digital marketing team. Here, our entire team could collaborate easily in an open space. And we still have room to grow!

2017

2018

Exceeded 30 Employees

By 2018, we had tripled our team from 2012. Our digital marketing team grew exponentially, and we were able to take on new projects with even greater success. 

2018

2020

We Won Our First VETTYs

The VETTY Awards® program was established by the North American Veterinary Community (NAVC) in 2017 to recognize stellar veterinary marketing. In 2020, we took the leap and submitted some of our work for judging–and took home several VETTYs.

2020

2021

New Normal

In 2021, InTouch officially shifted from a fully in-office model to a hybrid model, allowing our team the flexibility to work in-office or virtually. This took some adjusting, but we persevered through the challenges and continue to work closely together to do incredible things for our clients.

2021

2024

A Year of Wins

As of February 2024, InTouch has launched 3 new proprietary data tools, exceeded 15 VETTY awards (we’re now at 16 plus a Judge’s Choice), and won Best Inline Exhibit booth at VMX 2024.

2024

Getting used to winning

Throughout our history, we’ve had one mission: to help veterinarians win their markets with vet-centric marketing solutions. We continue that mission on a daily basis as we work to develop personalized solutions for each of our clients. If you’re a veterinary practice who is looking to win, we want to work with you. Get InTouch today and let’s get started on building you a roadmap to success.

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