Montgomery Veterinary Associates' Target CPA Optimization
The Challenge
Montgomery Veterinary Associates faced the challenge of optimizing their Google Ads campaigns to improve conversion rates and reduce advertising costs while maintaining or enhancing performance.
The Solutions
To address this challenge, we implemented a Target CPA (Cost-Per-Acquisition) optimization strategy on one of the practice's Google Ads campaigns while keeping another campaign unchanged to serve as a control. This approach allowed for a comparative assessment of the impact of automated bidding on campaign performance.
What we did:
Google Ads
The Impact
The experiment ran from September 25 to October 25, 2023, and the results were compared to the previous month's performance. The experimental campaign showed significant improvements:
Control CAMPAIGN
Costs per conversion DECREASED by
0%
Conversions INCREASED by
0%
Conversion rate IMPROVED by
0%
Experimental CAMPAIGN
Costs per conversion DECREASED by
0%
Conversions INCREASED by
0%
Conversion rate IMPROVED by
0%
This analysis demonstrates the effectiveness of implementing Target CPA in optimizing campaign performance, resulting in more efficient ad spend and improved conversion outcomes. Strategic use of automated bidding strategies like Target CPA can be highly beneficial, particularly for practices struggling with high advertising costs.