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A Website Blog Can Help Your Practice Achieve Even Greater Success
A website blog is an essential asset for your veterinary practice. It serves a variety of purposes and benefits your practice in multiple ways. At InTouch, blogging is just one more service we offer to help you create quality, custom content that ranks, informs, builds trust, and compels action.
How Maintaining a Blog Benefits Your Veterinary Practice
Is keeping a professional blog worth it? Here are several reasons why it is.
If you want to boost your website’s ranking in Google Search, a blog can help you do just that. Done right, a website blog can add significant SEO value to your website. Blog content is fertile ground for high-value keywords; that is, keywords that receive a high number of searches by local pet owners each month. Even better, you can repurpose evergreen content so it stays relevant to area pet owners and continues to help you rank.
Link building can have a major impact on your SEO, positioning your blog content where more people will see it and raising your online link profile. Having your content featured on other, reputable websites is a boon to your search rankings.
We create blogs to help your website rank, but more than that, we also want to help you increase your authority as a veterinary expert and build trust with pet owners in your community. The information provided in your blog articles should prove insightful and useful to the people who are reading it. Through the dissemination of credible information, you can become a trusted source to others and gain new clients based on your expertise.
Keep your social media platforms active and engaging by creating posts that link to your blog articles. In addition to driving traffic to your website, this strategy can also grow your audience by giving pet owners useful information they’ll want to share with others.