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Helping veterinarians stay InTouch with pet owners

2020 VMX-perience

Well, VMX 2020 has come and gone and we are FEELING IT. If you aren’t familiar with how InTouch does VMX, let us explain: We go BIG. 25,000 square feet of pure mansion big. This year we took eighteen fellow InTouch-ers which is the most we have ever taken. We stayed in a huge mansion…
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Winning Big at the 2020 Vetty Awards

We started 2020 off on a great foot when we were honored with four awards at the 2020 Vetty Awards, put on by the North American Veterinary Community. The Vettys honor the best in animal health advertising, design, digital, experiential, and public relations. You can learn more about the Vettys here. This was our very…
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Let’s Talk About BERT: Google’s Latest Foray into Natural Language Processing

You may have heard that Google updated its algorithm again (big surprise). What is surprising about this announcement is just that: there’s an announcement. Usually, algorithm changes roll out quietly and then explode after the fact when sites’ search rankings drop or rise. This time, Google went into detail about their newest update, BERT, which…
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do you need a website in 2019?

Does My Business Still Need a Website in 2019?

With the ever-increasing rise of social media and detailed Google My Business profiles, it may seem like the answer is “no.” If people can find you on Google or Facebook, why do you need a website? Well, hold your horses, because the answer is not quite so obvious. The truth is you do need a…
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Man with phone dark room: Message On-Hold

You Heard Right – Why Message On-Hold Matters

Silence is a wonderful thing. It allows one the ideal environment to clear one’s mind, it means that the kids are finally asleep (better check on them, just in case), and libraries are famous for it. There are, however, a few times when silence is not appreciated. “Does this dress make me look fat?” Silence.…
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The 7 Pillars of Effective SEO Copywriting

When it’s time to discuss copy with a web marketing client, the conversation tends to lag. Web design is fun and interesting, but copywriting? It’s just words on a page, and anyone can write words on a page. And for search engine optimization (SEO), all you have to do is toss in a few keywords here…
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Instagram for Business: Person Scrolling Through Instagram at Work

The Benefits of Instagram for Business

You’re likely already familiar with the social media giant, Instagram. While owned by Facebook, it offers users a different experience. Instagram was made to be an app, rather than a browser-based site, and its design reflects that. It is clean, well-organized, and simple. The focus, of course, is on the images. Instagram champions the “a picture…
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What Are Micro-Moments in Marketing?

What is a micro-moment? Google coined the term in 2015 and defines a micro-moment as “an intent-rich moment when a person turns to a device to act on a need — to know, go, do, or buy” (thinkwithgoogle.com). Within these moments, people are expecting to find results and solutions instantly. Businesses can take advantage of…
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Five Digital Marketing Trends that Matter Most to Vets in 2019

The most beautiful and exciting (and sometimes the most frustrating) thing about digital marketing is that it’s always evolving. What worked well yesterday may not garner the same success today. It’s up to business owners to keep up with the latest digital marketing trends and implement the best ones for their business. Yet, as a…
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Celebrating One of Our Own

At InTouch, we pride ourselves on being a team of some pretty cool, diverse, talented folks. We come from different backgrounds, different states, even different countries. In fact, it’s this international spirit that caused us to celebrate one of our own who became a full-fledged US Citizen. Meet Svet On August 13, 2018, Svet was…
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Best Practices for User Experience

The internet is constantly changing. There’s never much time to grab the reader’s attention before they decide your site doesn’t have the information they’re looking for and move on to another site where the information is easier to find. So, the big question is, what makes them stay on your site and keep them from…
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