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Helping veterinarians stay InTouch with pet owners

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6 Ways On-Hold Messaging Can Improve Employee Morale in Your Vet Practice

Message on-hold programs are somewhat underrated as marketing tools when compared to websites, videos, Google Ads, social media, and more. They’re not flashy or particularly exciting, but they play an important role in promoting your practice and helping you communicate your services, policies, and more to your clients. But message on-hold doesn’t only benefit your…
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Getting to Know Your Google My Business Profile & How to Keep It Fresh

A Google My Business profile is kind of like a virtual storefront for your vet practice. It puts you on the digital map and is critical to your practice’s success. Below, we’ll delve into the basics regarding what a Google My Business profile is and how you can polish it up to help lead more…
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How Your Vet Website can Help to Reduce Burnout & Compassion Fatigue in Your Staff

Burnout and compassion fatigue are chronic problems in the veterinary industry, and they affect staff at all levels. Burnout is “exhaustion of physical or emotional strength and motivation usually as a result of prolonged stress or frustration.” Compassion fatigue is a condition where an individual becomes physically and mentally exhausted, and experiences emotional withdrawal after…
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How to Get More Google Reviews

There’s no way around it–Google Reviews are essential to building your reputation online and helping you pull in more new clients and patients. Furthermore, your veterinary practice needs to have at least 40 reviews for pet owners to be convinced of your average star rating, according to this study. So, if you currently only have…
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Do You Need a Veterinary Recruiting Website for Your Practice?

In 2020, over 1 million new pets were adopted into families. Even before this, vet practices were struggling to fill in the gaps in their staff because there simply aren’t enough experienced, quality veterinary professionals. Today, that struggle continues as veterinary practices are competing to fill positions and ease the compassion fatigue, depression, and burnout…
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7 Ways Your Veterinary Website can Help You Recruit

Veterinary practices throughout the country are understaffed and overwhelmed. There’s especially likely to be a shortage of veterinarians as more Baby Boomer vets retire, with fewer Gen X and Millennial vets being available to fill their shoes. This means that hiring is an urgent priority for vet practices everywhere. It might be a priority for…
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Why Your Veterinary Website Needs a Blog

Every veterinary practice with a mind towards growth needs to have a blog on its website. And when we say blog, we don’t mean a place where you publish upcoming events and make posts about team members’ birthdays. You can save that for your social media. Instead, your blog should be a tool you can…
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Why Your Meet the Team Page is About More than Just Your Practice

What’s so special about having a Meet the Team page on your website? For veterinary practices, it isn’t just about showing off your veterinarians and staff members. It doesn’t just serve the interests of your practice. The main purpose of the page is to serve the interests of potential new clients. It should be there…
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Why You Need an Apple Maps Profile to Help Grow Your Vet Practice

If you’re not using Apple Maps to your practice’s advantage, you could be missing out on a substantial population of new clients and patients. Are you familiar with Apple Maps? Are you aware of how your practice is listed on Apple Maps? If you own and use an iPhone or iPad, then you’ll know Apple…
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Our Choices for Best Veterinary Website Design in 2021

As website building and marketing experts, there’s nothing we love more than admiring gorgeous websites that gets results. Today, we’ve decided to share some of what we consider to be the best website designs of 2021. While they all have things in common, they also have a lot of unique qualities that lend themselves to…
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5 Features Your Veterinary Website Needs to Attract New Clients

Veterinary websites are everywhere; you’d be hard pressed to find a practice without one. The only problem is, this means your practice is likely up against some stiff competition. Worse, your website might be getting pushed way down the list in Google search, where no one can find it. But with some extra effort, you…
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Veterinary Email Marketing & Why You’re Doing It Wrong

Email marketing has one of the highest ROI potentials because clients have to opt-in to receiving those emails, which means they’re already interested with what you have to say! The trick, then, is ensuring to meet their expectations! If you find your emails are falling flat and failing to elicit high rates of engagement, you…
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