Helping veterinarians stay InTouch with pet owners
How Do I Know if My Marketing is Working for My Veterinary Practice?
The best way to know if your veterinary marketing is working is to track measurable results: more new clients, higher appointment volume, stronger online visibility, and better client engagement. By pairing these outcomes with data from your website, ads, and reviews, you can see whether your marketing is truly driving growth. Why Measuring Marketing Success…
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What Client Loyalty Programs or Reminders Work Best to Retain Pet Owners?
The best way to retain pet owners is by combining thoughtful loyalty programs with timely, personalized reminders. Programs that reward repeat visits and proactive communication through email or text help build trust, strengthen relationships, and keep your veterinary practice top of mind—turning first-time clients into lifelong advocates. Why Loyalty and Reminders Matter in Veterinary Care…
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How Do I Encourage Word-of-Mouth Referrals for My Veterinary Practice?
Word-of-mouth referrals remain one of the most powerful ways to grow your veterinary practice. Encouraging them requires delivering exceptional client experiences, making it easy for happy pet owners to share your services, and building trust both in person and online. With the right strategies, referrals can become a reliable driver of long-term growth. Why Word-of-Mouth…
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What’s the Best Way to Handle Negative Reviews for a Veterinary Practice?
Negative reviews can feel discouraging, but they’re also an opportunity to show professionalism and build trust. The best way to handle complaints online is to respond promptly, remain empathetic, and move the conversation offline when possible. Done well, your response can turn a critic into a loyal client—and reassure potential clients who are reading reviews.…
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How Can I Get More Positive Reviews on Google or Yelp for My Vet Clinic?
The best way to earn more positive reviews for your veterinary clinic is to combine excellent client care with a proactive reputation strategy. Start by delivering a 5-star experience at every visit, then ask pet owners for reviews at the right moments—such as after a successful appointment. Make leaving feedback effortless with direct links or…
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Why are Online Reviews Important for Veterinary Practices?
decisions when choosing a clinic. Positive reviews build trust, improve local search visibility, and showcase your hospital’s quality of care. For veterinary practices, reviews are not just feedback—they are powerful marketing assets that drive new client growth. The Role of Trust in Veterinary Marketing Choosing a veterinarian is an emotional decision for pet owners. They…
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How Important are Things Like Fear Free Certification or AAHA Accreditation in Marketing?
Fear Free certification and AAHA accreditation can be powerful marketing tools for veterinary practices. They demonstrate your commitment to higher standards of care, set your clinic apart from competitors, and build trust with pet owners who value reassurance about their pet’s experience and safety. When promoted effectively, these credentials can strengthen your brand and attract…
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Should Our Animal Hospital Have a New Logo or Slogan to Improve Our Image?
Updating your animal hospital’s logo or slogan can be a smart move if your current branding feels outdated, inconsistent, or no longer reflects your values. A refreshed identity can modernize your image, strengthen client trust, and help you stand out in a competitive market—but it should be part of a larger branding strategy, not a…
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How can I Differentiate My Veterinary Practice from the Competition in My City?
You can differentiate your veterinary practice by highlighting what makes you unique, creating a strong brand identity, offering outstanding client experiences, and using digital marketing tools like SEO, social media, and reviews to amplify your message. Success comes from consistency—ensuring that your values, expertise, and personality shine through at every touchpoint. Why Differentiation Matters for…
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How Do I Create a Strong Brand for My Veterinary Clinic?
A strong brand for your veterinary clinic is built by defining your unique identity, consistently communicating it across every touchpoint, and creating trust with pet owners through exceptional experiences online and in-person. From your logo and website to your client communication and community presence, branding is about making your practice instantly recognizable and memorable. Why…
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How Do I Promote My Veterinary Videos or Get Clients to Watch Them?
To promote your veterinary videos and get clients to watch them, share them across multiple platforms—your website, social media, email newsletters, and Google Business Profile—while optimizing for SEO. Pairing consistent posting with engaging content and targeted ads ensures your videos reach the right pet owners and drive real client growth. Why Video Promotion Matters for…
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What Kind of Videos Can a Vet Clinic Make to Attract Clients?
Vet clinics can attract new clients by creating videos that showcase their team, facility, and expertise. Popular types include doctor introductions, hospital tours, client testimonials, educational pet care tips, and behind-the-scenes clips. These videos build trust, improve SEO, and help potential clients feel confident choosing your practice. Why Video Content Attracts Veterinary Clients Video is…
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Should My Veterinary Practice Be Creating Video Content?
Yes, your veterinary practice should be creating video content. Video is one of the most powerful ways to connect with pet owners, build trust, and stand out online. From client education to behind-the-scenes storytelling, video content can boost engagement, improve SEO, and drive new client growth for your hospital. Why Video Content Matters for Veterinary…
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What’s Better for Vet Clinics: Google Ads or Social Media Advertising?
Google Ads and social media advertising both work for veterinary clinics, but in different ways. Google Ads captures pet owners actively searching for care (“emergency vet near me”), while social ads build awareness and loyalty among local pet owners. The best strategy usually combines both for maximum reach and ROI. Understanding Google Ads for Veterinary…
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Should a Vet Practice Use Remarketing Ads? How Do Those Work for Veterinarians?
Yes, veterinary practices should use remarketing ads. Remarketing allows you to reconnect with pet owners who visited your website but didn’t book, keeping your hospital top-of-mind. For vets, it’s an effective way to turn interest into appointments by gently reminding potential clients to schedule care. What Are Remarketing Ads? Remarketing (sometimes called retargeting) is a…
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What Keywords Should I Bid on in Google Ads for a Veterinary Hospital?
The best keywords to bid on in Google Ads for a veterinary hospital are local, service-specific, and intent-driven—terms like “vet near me,” “emergency vet [city],” and “pet vaccinations [city].” These capture pet owners actively searching for care. A smart keyword strategy balances broad discovery with precise targeting to maximize ROI. Why Choosing the Right Keywords…
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How Much Should I Budget For Google Ads Or Facebook Ads For My Vet Practice?
Most veterinary practices should budget between $1,000–$3,000 per month for Google Ads or Facebook Ads, depending on location, competition, and growth goals. Smaller clinics in less competitive markets may spend less, while multi-location practices or specialty hospitals often need higher budgets to generate consistent results. Why Budgeting Matters For Veterinary Ads Digital ads are one…
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How Do I Track if My Online Ads are Actually Bringing in New Clients?
You can track if your online ads are bringing in new clients by using conversion tracking tools like call tracking, form fills, and appointment requests, then connecting these with revenue data. For veterinary hospitals, the key is linking clicks to booked appointments and measuring return on investment (ROI). Why Tracking Ad Performance Matters Running ads…
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Are Google Ads Worth It For Veterinary Clinics?
Yes, Google Ads can be worth it for veterinary clinics—when they’re managed strategically. Google Ads allow practices to appear at the top of search results, target pet owners actively seeking care, and generate measurable new client growth. However, without careful planning, tracking, and optimization, ad spend can be wasted. Why Veterinary Clinics Consider Google Ads…
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How Can I Get More Followers or Reach More Local Pet Owners on Social Media?
Veterinary practices can grow followers and reach more local pet owners on social media by posting consistently, sharing engaging pet-focused content, leveraging location-based hashtags, encouraging client participation, running paid social ads, and optimizing profiles for local search. The right mix of organic and paid strategies turns casual scrollers into loyal clients. Why Social Media Reach…
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How Often Should a Veterinary Practice Post on Social Media?
Veterinary practices should post on social media consistently—ideally 3 to 5 times per week on platforms like Facebook and Instagram. This cadence keeps your clinic visible without overwhelming followers, ensures steady engagement, and provides enough variety to showcase both educational content and your clinic’s personality. Why Posting Frequency Matters Consistency is more important than sheer…
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What Should I Post on My Veterinary Clinic’s Social Media Pages to Get Engagement?
The best posts for veterinary clinic social media pages are authentic, pet-focused, and community-oriented. To get engagement, share a mix of patient spotlights, educational tips, behind-the-scenes content, seasonal reminders, and interactive posts like polls or Q&A sessions. These types of posts connect emotionally with pet owners while positioning your clinic as approachable and knowledgeable. Why…
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Which Social Media Platforms are Most Effective for Veterinarians?
The most effective social media platforms for veterinarians are Facebook, Instagram, and TikTok, with LinkedIn and YouTube playing key roles depending on your goals. Facebook remains the best for community engagement, Instagram and TikTok excel at visual storytelling, and YouTube builds long-term trust through educational video content. Why Social Media Matters for Veterinary Practices Social…
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How Do I Ensure My Website Shows Up in Voice Search or AI Search Results?
To ensure your veterinary website shows up in voice and AI search results, focus on creating clear, conversational content that directly answers pet owner questions. Combine this with strong local SEO, fast mobile performance, and consistent blogging. AI models like Google AI Overviews and ChatGPT prefer fresh, authoritative websites with content written in a natural,…
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Does My Veterinary Website Need a Blog, and What Should We Blog About?
Yes—your veterinary website absolutely needs a blog, especially in the age of AI search. Google AI Overviews and tools like ChatGPT increasingly rely on fresh, authoritative content when delivering answers to pet owners’ questions. A veterinary blog gives your practice the chance to show up in those AI-powered results while also educating and building trust…
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How Can I Make My Vet Website Load Faster and Work Well on Mobile Phones?
To make your veterinary website load faster and perform well on mobile, you’ll need a mix of technical improvements and user-focused design. Key steps include optimizing images, reducing unnecessary code, using reliable hosting, and ensuring your site is built with mobile-first design principles. Together, these changes improve client experience and boost your Google rankings. Why…
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Is it Worth Paying for Custom Veterinary Website Design Versus Using a Template?
Yes—paying for custom veterinary website design is worth it. While templates may be cheaper upfront, custom designs are built around your clinic’s unique needs, attract more pet owners through SEO, convert more visitors into clients, and grow with your practice over time. The long-term return on investment far outweighs the short-term savings of a template.…
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How Often Should I Redesign or Update My Veterinary Clinic Website?
Veterinary clinic websites should be redesigned every 3–5 years and updated regularly in between. Redesigns keep your site modern, secure, and user-friendly, while ongoing updates—like fresh content, SEO optimization, and new service information—help your practice stay visible in search results and relevant to pet owners. Why Veterinary Websites Need Regular Updates Your website is often…
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What Features Should a Great Veterinary Website Include?
A great veterinary website should be fast, mobile-friendly, easy to navigate, and built with pet owners in mind. Key features include clear service pages, engaging visuals, client reviews, strong calls-to-action (CTAs) like appointment request forms, and search engine optimization. Together, these elements help convert visitors into loyal clients. Why Your Veterinary Website Matters Your website…
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Should I Invest in an SEO Service or Can I Do it Myself for My Vet Practice?
You can manage SEO yourself for your veterinary practice, but investing in a professional SEO service usually delivers faster, more measurable results. DIY SEO is cost-effective if you have time and basic skills, while professional SEO ensures expert strategy, ongoing optimization, and higher ROI. The right choice depends on your goals, resources, and competition. Why…
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How long does SEO take to show results for a vet clinic website?
For most veterinary clinics, SEO takes 3–6 months to show measurable results, such as improved rankings and increased website traffic. Significant gains in new client growth typically occur within 6–12 months, depending on competition, website quality, and the consistency of your SEO strategy. Why SEO is a Long-Term Strategy SEO (Search Engine Optimization) isn’t a…
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Which Keywords Should A Veterinary Practice Target For SEO?
Veterinary practices should target keywords that reflect what local pet owners search for, such as “vet near me,” “animal hospital [city],” and specific services like “dog vaccinations” or “cat dental cleaning.” The right mix of local, service, and educational keywords can improve your SEO, attract more clients, and strengthen your online visibility. Why Keywords Matter…
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How Do I Improve My Google Business Profile For My Vet Clinic?
Improving your Google Business Profile (GBP) helps your veterinary clinic show up in local searches, attract more pet owners, and build trust. You can optimize your profile by keeping business details accurate, adding photos and services, encouraging reviews, posting updates, and monitoring insights to refine your local SEO strategy. Why Your Google Business Profile Matters…
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Choosing a Veterinary Marketing Agency / Partner
Finding the right veterinary marketing partner can make the difference between slow, unpredictable growth and consistent new client acquisition. The best agency for your practice will be veterinary-specific, transparent about results, and able to demonstrate measurable ROI with proven strategies tailored to animal hospitals. What Is The Best Veterinary Marketing Company? The “best” veterinary marketing…
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Why Is Local SEO Important For Veterinary Practices?
Local SEO is crucial for veterinary practices because it helps your clinic appear in search results when pet owners nearby look for care. By optimizing for local search, your practice can attract more clients, increase visibility on Google Maps, and stay competitive in your community. Without it, you risk losing pet owners to nearby competitors.…
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What Are The Best SEO Strategies For Veterinarians?
Veterinarians can improve SEO by focusing on local search optimization, building high-conversion websites, creating pet-owner-friendly content, earning positive reviews, and tracking results with analytics. A strong SEO strategy makes your practice easier to find online, helping you attract new pet owners while staying competitive in your local market. Why Seo Matters For Veterinary Practices Most…
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How Can I Get My Veterinary Clinic To Rank #1 On Google?
Getting your veterinary clinic to rank #1 on Google requires a mix of SEO (search engine optimization), great website design, local listings, client reviews, and consistent digital marketing. By optimizing for local pet owner searches and maintaining an active online presence, your practice can improve visibility and attract more new clients. Why Google Rankings Matter…
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What Makes a Veterinary Website User-Friendly and High-Converting?
A veterinary website is user-friendly and high-converting when it’s easy to navigate, mobile-optimized, visually appealing, and designed with pet owners’ needs in mind. By combining intuitive design, clear calls to action, and trust-building content, your website can attract more clients and turn casual visitors into loyal patients. Why User Experience Matters for Veterinary Websites Pet…
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Are Local Service Ads Worth It for Veterinary Clinics? (Spoiler: Yes.)
Digital marketing keeps changing, and veterinary clinics face more competition every year. Search ads and organic rankings still matter, but Google’s Local Service Ads (LSAs) give practices a major advantage. Many clinics might wonder are local service ads worth it for veterinary clinics? The answer is yes, and here’s why. LSAs place your clinic at…
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What’s New in AAHA Marketing: 2025-2026 Trends to Watch
What’s new in AAHA marketing with 2025-2026 trends to watch includes AI-driven search changes, stronger Google Business Profile integration, authenticated email campaigns, short-form video growth, accessibility updates, and ethical review strategies. These shifts redefine how pet owners discover, evaluate, and connect with AAHA-accredited practices. By adapting now, you can strengthen visibility, build trust, and keep…
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The Marketing Toolkit Every AAHA Practice Needs
Accreditation with the American Animal Hospital Association (AAHA) demonstrates a veterinary practice’s commitment to excellence, but reaching clients requires more than accreditation alone. The marketing toolkit every AAHA practice needs is a collection of essential resources—content strategy, MOH scripting, email templates, branding guidelines, and SEO—that help accredited practices communicate their value, strengthen client trust, and…
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From Certification to Conversion: Using AAHA Standards to Build Client Trust
Veterinary practices can use AAHA standards to build client trust by turning certification into a clear, client-facing message that highlights safety, quality, and compassionate care. This process explains how accreditation becomes more than a credential when paired with transparency and education. While certification demonstrates your hospital’s commitment to excellence, effective communication ensures pet owners understand…
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Why Every AAHA Practice Should Have a Dedicated Accreditation Page
Every AAHA-accredited hospital should have a dedicated accreditation page because it helps pet owners understand the value of accreditation, improves search rankings, and differentiates the practice from competitors. By clearly explaining what AAHA accreditation means and why it matters, hospitals can build trust with clients while boosting visibility online. A dedicated page turns accreditation into…
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Marketing Ideas for Your AAHA Anniversary Month
Celebrating your AAHA anniversary means highlighting your accreditation with creative marketing campaigns that build awareness, educate clients, and grow your practice. Marketing ideas for your AAHA Anniversary Month include social media campaigns, in-practice signage, events, email series, and promotions that showcase your accreditation. These efforts not only remind pet owners of your high standards but…
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AAHA vs. the Competition: How to Position Your Practice as the Gold Standard
Veterinary medicine is a highly competitive field, and pet owners have more options than ever when choosing where to take their pets for care. AAHA accreditation positions your practice as the gold standard by proving you meet over 900 rigorous standards of veterinary excellence, setting you apart from competitors who cannot make the same claim.…
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How We Helped the 2024 AAHA Practice of the Year Build a Brand That Wins
Want to know how we helped the 2024 AAHA practice of the year build a brand that wins? The answer is simple: we combined strategic branding, digital visibility, and client education to align Canobie Lake Veterinary Hospital’s marketing with its award-winning standards of care. By doing so, we helped the 2024 AAHA Practice of the…
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What Pet Owners Really Think About Accreditation (and How to Educate Them)
Accreditation has long been a mark of excellence within veterinary medicine, but what do pet owners really think about accreditation? Many pet owners don’t fully understand accreditation and often assume all veterinary hospitals follow the same standards. In reality, accreditation—such as AAHA’s—means a hospital has met rigorous benchmarks for safety, medicine, and client care. When…
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5 Ways to Make Your AAHA Accreditation Stand Out Online
Veterinary hospitals often ask, “What are the best ways to make AAHA accreditation stand out online?” The answer is simple: you highlight your accreditation across your website, social media, and client communications so pet owners clearly see the value of choosing your practice. Think of it like a diploma on the wall: earning it is…
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You’re AAHA Accredited—But Is Your Marketing?
AAHA accreditation means your veterinary practice meets strict standards for patient care, safety, and service. Marketing your accreditation ensures clients know what this distinction represents and why it makes your hospital different. So, you’re AAHA accredited, but is your marketing? If your marketing doesn’t highlight this achievement, you could be missing one of the strongest…
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New AAHA Standards and What Your Veterinary Practice Needs to Know
Veterinary practices across the country look to the American Animal Hospital Association (AAHA) for trusted guidance on medical standards, protocols, and best practices. This year, AAHA introduced four new standards to its accreditation process, reflecting a strong commitment to advancing animal wellness and responsible veterinary care. For practices striving to stay competitive and compliant, understanding…
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Tips for Leveraging Blogs to Help Grow Your Vet Practice
In today’s digital world, pet owners rely on online content to make informed decisions about their pets’ health. If your veterinary practice isn’t actively producing high-quality, educational blogs, you’re missing a critical opportunity to engage with pet owners, improve your website’s Google rankings, and ultimately grow your practice. Leveraging blogs to help grow your vet…
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How Strong Branding Plays a Crucial Role in Your Veterinary Practice
Branding is more than just a logo or a catchy tagline—it is the foundation of how your veterinary practice is perceived by pet owners. A strong brand fosters trust, builds loyalty, and sets you apart from competitors in an increasingly crowded market. Whether you are launching a new practice or looking to enhance your current…
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When Do I Know If My Veterinary Practice Needs a New Website?
A well-designed website is a cornerstone of your veterinary practice’s digital presence. It serves as the first impression for pet owners searching for local veterinary care. However, an outdated or poorly functioning website can drive potential clients away, reducing appointments and overall revenue. If you’re wondering whether your veterinary practice needs a new website, it’s…
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Why Is My Veterinary Practice Not Gaining New Clients?
If your veterinary practice is not gaining new clients, you are not alone. Some veterinarians find themselves in a frustrating cycle where their services are exceptional, their team is dedicated, yet their client base remains stagnant. Attracting new clients requires more than just providing excellent pet care—it involves strategic marketing, a strong online presence, and…
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Veterinary Marketing 101: Traffic, Brand, Conversions
In the competitive world of veterinary practices, an effective marketing strategy must address three critical areas: traffic, brand, and conversions. These pillars work together to attract pet parents, establish trust, and convert website visitors into loyal clients. Let’s break down each area and explore how you can optimize your marketing efforts to achieve sustained growth.…
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Veterinary Practice Websites Must-Have: Science, Beauty, and Utility
In today’s digital age, a veterinary practice’s website is often the first impression you make on potential clients. And as the saying goes, you never get a second chance to make a first impression. That’s why creating a high-performing website that combines science, beauty, and utility is essential. Your site must not only look stunning…
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Importance of Continued Marketing While Seeing Decreases in The Vet Industry
As the veterinary industry faces challenges with decreased client visits and economic uncertainty, maintaining a robust marketing strategy becomes increasingly vital. While it may be tempting to reduce marketing efforts during downturns, this approach can lead to long-term repercussions for your practice. This blog explores the importance of continued marketing in the vet industry and…
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Reasons to Consider Social Media Marketing for Your Veterinary Practice
Social media marketing for your veterinary practice has become an essential tool to attract and retain clients. For veterinary practices, social media provides a unique platform to engage with pet owners, build community trust, and promote services effectively. This comprehensive guide will explore the benefits of social media marketing for your veterinary practice, offering actionable…
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Want More Traffic to Your Veterinary Website? Follow These Tips!
Bringing more traffic to your veterinary website is essential for growing your practice and reaching more pet owners in need of your services. With the right strategies, you can improve your online presence, attract new clients, and ultimately enhance your practice’s success. In this blog, we’ll explore effective techniques to increase traffic to your veterinary…
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The Importance of Having a Page for Every Service Your Veterinary Practice Offers
Having an online presence is essential for any business, including veterinary practices. One of the most effective ways to enhance your online presence and improve your practice’s visibility on search engines is by creating a dedicated page for every service your veterinary practice offers. In this article, we will explore why having a page for…
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Marketing for Veterinarians: Are You Doing the Right Things?
In the competitive world of veterinary practices, effective marketing for veterinarians is important to stand out and attract new clients. However, navigating the intricacies of marketing can be challenging, and many veterinarians may find themselves unsure if they are employing the right strategies. In this blog, we’ll explore key marketing tactics for veterinarians and provide…
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Should You Consider Email Marketing for Your Veterinary Practice?
Email marketing for your veterinary practice is an invaluable tool that can transform the way you communicate with your clients, enhance your service offerings, and grow your business. This comprehensive guide will dive into the many benefits and strategies of email marketing for veterinary practices, helping you understand how to effectively implement this tool in…
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10 Ways to Help Make Your Veterinary Website Unique
In today’s competitive veterinary industry, having a distinctive online presence is essential. Your website serves as the digital front door to your practice, and it’s crucial to make a lasting impression on pet owners. In this blog, we’ll explore ten ways to make your veterinary website stand out from the crowd, attract more visitors, and…
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How Custom Video Production Can Help Set Apart Your Brand
In today’s fast-paced world, standing out in the crowded marketplace is more important than ever for veterinary practices. See how custom video production can elevate your brand, making your practice more noticeable to pet owners. With the power of video, you can share your story, showcase your services, and connect with your community on a…
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Why Your Veterinary Website Should be Focused on User Experience
If you’re a veterinary practice looking for reliable information about how to promote your veterinary care with your website design, you’ve come to the right place. You’ll learn about why it’s so important for a veterinary website to be easy and enjoyable for your clients to use. We believe that when you visit a website…
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How Google Ads Can Help Your Veterinary Practice Grow
If you run a veterinary practice, you might be looking for ways to attract more pet owners to your clinic. This blog will explore how Google Ads can be a game-changer for your business. We’ll look into why using Google Ads is a smart move, how it can boost your visibility online, and ultimately help…
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Why Your Veterinary Website Needs Call to Actions
When you visit a website, especially one for a veterinary practice, it’s like walking into a welcoming office where every sign and guide helps you find exactly what you need. This blog is all about how vital it is for a veterinary website to have clear call to actions. It is important for pet owners…
Read More Veterinary SEO: How You Can Use This to Get New Clients
When you’re looking for ways to bring more pet owners to your veterinary practice, there’s a powerful tool you might not be using to its full potential: veterinary SEO. SEO, or Search Engine Optimization, is all about making your vet clinic’s website more visible on search engines like Google. If you do it right, when…
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How Blogging Can Help Your Veterinary Marketing Efforts
When it comes to connecting with pet owners and sharing valuable information, a well-crafted blog can be a game-changer for veterinary practices. We’ll explore how blogging can significantly enhance your veterinary marketing efforts, making your practice more visible online and providing pet owners with the information they need to make informed decisions about their pets’…
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10 Reasons Your Veterinary Website isn’t Ranking on Google Search
Ranking well on Google Search is vital to your veterinary practice’s success and to do that, you need to have a strong marketing strategy. Without one, it’s all too easy to slip down the ranks and become virtually invisible in your market. But what causes your website to drop in the rankings, anyway? Knowing the…
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Integrating Your Custom Message On-Hold Program into the Weave Phone System
If you’ve recently switched phone systems at your veterinary practice and are having trouble uploading your custom message on-hold programs, the team at InTouch is here to help! Your message on-hold programs from InTouch are compatible with the Weave phone system, so you can continue to provide your clients with important information about the services…
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Backlinks for Veterinary Websites: What They Are, Why They’re Important, & How to Get Them
Everyone knows what links are, but are you familiar with backlinks? You may have heard about them in passing, or as a recommendation for building up a successful online presence for your veterinary practice. But what are backlinks exactly, and how do you get them? What makes them so beneficial to your website and business?…
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What You Need to Know About the Google Analytics 4 Update
You might think your veterinary practice has all the marketing it needs to be successful, but have you tried email marketing? The email inbox is a powerful tool you can use to grow your practice and retain clients. Don’t believe us? We’ve got stats that show just how important email is: By next year (2023),…
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Do You Really Own Your Website? The Truth Might Surprise You
“Read the fine print” is a popular idiom for a reason. To know the terms of your veterinary practice’s website contract with a marketing provider, you absolutely need to read the fine print (and read it again a few times for good measure). A lot of veterinary practices end up in one-sided contracts that leave…
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7 Videos You Need to Use to Market Your Vet Practice
Video is the ultimate marketing medium. It’s catchy, interesting, and can hold your audience’s attention in ways that plain copy and still images can’t. In short, video is a must if you want to market your veterinary practice, and do so in a way that helps you stand out and look more appealing than your…
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Ideas to Help You Celebrate Vet Tech Week
It’s National Veterinary Technician Week. Does your practice have plans to celebrate?
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What is a Digital GPA, and What Does It Mean for Your Practice?
A digital GPA (grade point average) is a grade that reflects your veterinary practice’s digital marketing efforts on Google. It’s a crucial tool that gives you detailed insight into your marketing techniques and overall performance. What Factors are Used to Calculate a Practice’s Digital GPA? The digital GPA grades your digital presence and marketing efforts…
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What is an Account Manager?
The role of an account manager is impossible to adequately define in one sentence. At InTouch, we have a remarkable account management team that makes it possible for us to serve our clients at the highest level. To help you understand just how important an account manager is, let’s start by explaining what exactly they…
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Why Your Veterinary Practice Needs to Use Email Marketing
You might think your veterinary practice has all the marketing it needs to be successful, but have you tried email marketing? The email inbox is a powerful tool you can use to grow your practice and retain clients. Don’t believe us? We’ve got stats that show just how important email is: By next year (2023),…
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Why Professional Auto-Attendant & Voicemail Recordings are Better for Your Practice
Communication is more vital than ever for veterinary practices, and one area of your practice that should never be overlooked is your phone system. When you need to communicate to pet owners without your team speaking to them directly, it’s important to have a clear and efficient system in place that redirects callers as needed…
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How to Humanize Your Veterinary Team and Connect with Pet Owners
Daily life at a veterinary practice can be stressful, hectic, and more than a little crazy. And sometimes, you need to remind your wonderful clients that you’re human, and you’re doing the best you can. If a pet owner knows something is wrong with their four-legged family member, it’s natural for their concern and anxiety…
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Flex Plus Membership: How Does It Benefit Your Business?
When you own and/or work at a veterinary practice, anything that can make operations run smoothly is certainly welcome! With a Flex Plus membership, you can streamline your message on-hold process and spend more time and energy serving your patients and clients. Message on-hold is an important marketing tool for vet practices, because with your…
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Local SEO vs Organic SEO: What’s the Difference?
Local SEO vs organic SEO-how are they different? Is one more important than the other? Understanding local SEO and organic SEO is essential if you’re determined to take your digital marketing to new heights and grow your practice. In the sections below, we explain the fundamentals of local SEO vs organic SEO, so you can…
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5 Impactful Ways to Promote Your Veterinary Pharmacy Online
Tons of veterinary practices have online pharmacies through which their clients can purchase parasite preventatives, nutritional supplements, food, treats, and more. The problem is, they have to compete with major 3rd party retailers like Chewy and PetMeds, which are super popular with pet owners. If you want more pet owners to use your online pharmacy,…
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3 Veterinary Blog Topics You Should Write About
A blog is a must-have for your veterinary practice’s website. But do you know what veterinary blog topics you should be covering? The purpose of a blog is of course to be educational and informative, but it also needs to answer questions people are actively asking in search engines. Veterinary blog topics can bolster your…
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Why Unique Website Content is Tremendously Important for Your Website
Unique website content is something that every veterinary practice should strive for in their digital marketing. By “unique,” we mean content that is unique to your veterinary practice, and no other. In a world where uninspired, boilerplate copy is reheated and reused for countless practice websites, choosing custom SEO copy for your website is a…
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Google My Business Reporting: The Low-Down on Our Awesome New Report
We are proud to unveil our brand new, eye-opening Google My Business reporting for veterinary practices. If you’re an SEO client with InTouch, you might be well-versed in our SEO reporting, but what does this new, Google reporting mean for you? How will it affect your business? For answers to these questions and more, follow…
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Building a Stronger Brand Influence on Hiring
If your veterinary practice is struggling to attract and retain quality employees, we have some hiring tips that can give you a leg up over your competitors. In today’s cutthroat hiring climate, you’ll need to do more to get the attention of top talent and persuade them that you’re the best veterinary employer out there.…
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The Power of Creating Organic FB Posts
Do you want more activity and engagement on your Facebook page? Are you looking to grow your follower count and connect with more pet owners? Social media is fickle. You need to post consistently, week after week, to remain relevant to your followers. Ideally, the content you post should be of the organic variety if…
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Why Image Sliders are a Disaster for Your Veterinary Practice Website
You want your vet practice’s website to be the best it can be, with an attractive design, clean layout, and robust SEO. You want it to include attention-grabbing features; things that capture users and keep them on your website. An image slider, sometimes called a carousel, is an element that many websites utilize on their…
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5 Reasons Why Your Veterinary Practice Needs Custom On-Hold Messages
Any busy practice owner knows that callers will have to be put on hold sometimes. It’s just the way it goes! Yet, instead of giving your callers music to listen to, a general “thanks for holding” message or, even worse, silence, why not give them customized, educational messages? Customizing your on-hold program is a strong…
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4 Ways Your Website can Increase ACT
Is your average client transaction (ACT) stagnant or worse, decreasing? Do you think your vet practice is charging clients based on what you think they are willing to pay, and not what your services and products are actually worth? Does it feel like you’re missing out on lots of opportunities to up your profits? You’re…
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Why You Need to Start Responding to Your Google Reviews & How to Do It
Every practice wants to get glowing reviews from their clients. Who doesn’t? And while it’s extremely important to encourage your clients to write a review about their experience at your practice, it’s equally important that you know how to respond to all the reviews your practice gets–especially the lukewarm and negative reviews. Virtually every business,…
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5 Ways to Get New Clients Through Your Veterinary Website
Your veterinary website is a vital tool for helping your practice grow and reach new heights. It can be leveraged in a number of different ways to attract more site traffic, and thereby new clients. But attracting these leads to your site is a bit more complicated than simply throwing up a website and waiting…
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Social Media for Veterinarians: What You Should Know
Social media is one of the best ways to build awareness, drive traffic to your website, and even grow your practice with new clients—all for a very low cost. Yet, social media, for veterinarians, is also seen as a bit overwhelming on top of all your other duties. Luckily, there are ways you can make…
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6 Things Every Veterinary Practice Website Should Have
Building a successful website that grows your practice takes a lot more than 6 things, sure, but these 6 are the foundations! If you’re considering building a new website, start here to ensure you set yourself up for success. 1. A Design That’s Professional & Eye-Catching It’s no secret that people judge the credibility and…
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Filming Tips for Visually Explaining Your Curbside Service
In this strange new world of the COVID-19 pandemic, veterinary medicine is changing. Curbside service is becoming the norm, but many pet parents may be disconcerted about letting their pet be taken away for a check-up or treatment or coming into contact with your staff. So how do you gain their trust and promote your…
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Why Your SEO Marketing Strategy is More Important than Ever in a Pandemic
Yep, SEO still matters, even in the wake of a pandemic. With the toll COVID-19 is taking on businesses, there’s no better time to invest your money in one of the only clear, effective strategies to make more money: search engine marketing. As a business owner, you have a lot of people to support: your…
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Who Created TikTok, What Is It, and How Can You Use TikTok for Marketing?
TikTok is an app developed by ByteDance, a Beijing-based company founded by Zhang Yiming in 2012. The app enjoyed over 1 billion downloads in its first year (2018) alone and continues to grow. TikTok is similar in function to Vine, the short looping video platform that was cut by Twitter in 2016. However, TikTok offers…
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2020 VMX-perience
Well, VMX 2020 has come and gone and we are FEELING IT. If you aren’t familiar with how InTouch does VMX, let us explain: We go BIG. 25,000 square feet of pure mansion big. This year we took eighteen fellow InTouch-ers which is the most we have ever taken. We stayed in a huge mansion…
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Winning Big at the 2020 Vetty Awards
We started 2020 off on a great foot when we were honored with four awards at the 2020 Vetty Awards, put on by the North American Veterinary Community. The Vettys honor the best in animal health advertising, design, digital, experiential, and public relations. You can learn more about the Vettys here. This was our very…
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Let’s Talk About BERT: Google’s Latest Foray into Natural Language Processing
You may have heard that Google updated its algorithm again (big surprise). What is surprising about this announcement is just that: there’s an announcement. Usually, algorithm changes roll out quietly and then explode after the fact when sites’ search rankings drop or rise. This time, Google went into detail about their newest update, BERT, which…
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Does My Business Still Need a Website in 2019?
With the ever-increasing rise of social media and detailed Google My Business profiles, it may seem like the answer is “no.” If people can find you on Google or Facebook, why do you need a website? Well, hold your horses, because the answer is not quite so obvious. The truth is you do need a…
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You Heard Right – Why Message On-Hold Matters
Silence is a wonderful thing. It allows one the ideal environment to clear one’s mind, it means that the kids are finally asleep (better check on them, just in case), and libraries are famous for it. There are, however, a few times when silence is not appreciated. “Does this dress make me look fat?” Silence.…
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The Benefits of Instagram for Business
You’re likely already familiar with the social media giant, Instagram. While owned by Facebook, it offers users a different experience. Instagram was made to be an app, rather than a browser-based site, and its design reflects that. It is clean, well-organized, and simple. The focus, of course, is on the images. Instagram champions the “a picture…
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What Are Micro-Moments in Marketing?
What is a micro-moment? Google coined the term in 2015 and defines a micro-moment as “an intent-rich moment when a person turns to a device to act on a need — to know, go, do, or buy” (thinkwithgoogle.com). Within these moments, people are expecting to find results and solutions instantly. Businesses can take advantage of…
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Five Digital Marketing Trends that Matter Most to Vets in 2019
The most beautiful and exciting (and sometimes the most frustrating) thing about digital marketing is that it’s always evolving. What worked well yesterday may not garner the same success today. It’s up to business owners to keep up with the latest digital marketing trends and implement the best ones for their business. Yet, as a…
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Celebrating One of Our Own
At InTouch, we pride ourselves on being a team of some pretty cool, diverse, talented folks. We come from different backgrounds, different states, even different countries. In fact, it’s this international spirit that caused us to celebrate one of our own who became a full-fledged US Citizen. Meet Svet On August 13, 2018, Svet was…
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Best Practices for User Experience
The internet is constantly changing. There’s never much time to grab the reader’s attention before they decide your site doesn’t have the information they’re looking for and move on to another site where the information is easier to find. So, the big question is, what makes them stay on your site and keep them from…
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How Do I Know if My Site is Secure?
Website security sounds like a complex, fickle thing. In cyberspace, everything is changing at lightning speed, so how can anyone ever keep up with all the latest malware, viruses, and malicious scripts? Well, truth be told, no one can—the good guys, or the bad. There, did we put your mind at ease? Maybe not entirely.…
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What Makes a Good Veterinary Website? Hint: It’s not Stock Photos
Prime Real Estate Online Imagine the busiest corner in your town or city’s commercial district. Now, imagine your business flaunting eye-catching signage and a sleek storefront directly on that intersection. There’s no telling where people are going – North, South, uptown, or downtown, but one thing’s for certain, they’re seeing your business. This is exactly…
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Silence Isn’t Golden…
What do your clients hear when they are placed on hold at your practice? Silence? A staticky radio? Music streaming from an MP3 player or satellite music? If you’re doing any of the above, you probably haven’t put too much thought into what you’re playing on hold and how it affects your listener. You might…
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Are You Implementing Best Practices for A Great User Experience?
The internet is constantly changing, so there’s not much time to grab the reader’s interest before they’ve moved on to another website to obtain the information they’re looking for. So, the big question is, how are they going to stay on your website and not start looking at the website for a veterinarian located a…
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The InTouch Difference
I want to preface this blog by first saying that I GET IT! I We speak with veterinary professionals every day who have the same thoughts, questions, and concerns about their digital marketing efforts. With so many options out there, it can become extremely overwhelming to know how to compare apples to apples and oranges…
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Tani’s 10 Year Anniversary!
Today, InTouch has hit a milestone, as we celebrate Tani’s 10 year anniversary. A lot happens in a decade… and we are happy to have been along for the ride with Tani. We are lucky to have scooped Tani up right after she graduated from college. While this isn’t her first job, this was her…
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How to Boost Employee Morale
Smiles, words of encouragement, recognition, laughter… These are all things that make most people feel good. People who feel good have better attitudes and are more productive. Let’s paint a picture of a day at a veterinary practice where an employee is not in the best of spirits. We’ll call this employee “Joe”. Joe arrives…
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The Importance of Having a Staff Member Publish Social Media Content for Your Practice
Do you ever come home after work and think, “What a busy day!” I know I do that often. Then I recall everything that made it so busy and think, “This is a lot to share!” I get so busy throughout the workday that when go to my social media platforms and start typing, I…
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How Can A Google Partner Marketing Agency Benefit My Veterinary Practice?
InTouch Practice Communications is proud to announce that we’ve officially become a certified Google Partner Marketing Agency! You’re probably thinking, “Fantastic news! But… what’s Google Partners?” That’s a great question, and it’s asked quite often. First, let’s talk a little bit about a company you may have heard of: Google. Now, it’s obvious that Google…
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Educating Your Clients on Holiday Pet Safety
Whether it’s the dark chocolate at Valentine’s Day, or the sparkling tinsel at Christmas time, there are many things about the holidays that can be dangerous to pets. The question is: Are you doing enough to educate your clients on these potential hazards? Sure, talking to them during their pet’s annual wellness visits is one…
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Turn a Negative Review into a Positive Experience
As the owner of a veterinary practice, you know what it means to work hard. Being praised for your hard work always feels good, but when you receive criticism or negative feedback regarding your staff or services, it tends to sting a bit. You can’t please everyone. Even if you do everything right and bend…
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The Eyes Have It: Good Graphics Can Make Your Website Pop
Let’s face it… most web surfers don’t really want to read long blocks of copy. In today’s mobile device-driven society, it’s hard to keep the attention of web surfers. People want to get the information they need from your website fast. Good graphics provide a fast information delivery system and should do at least one…
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Domains, Hosting, FTP… What do These Terms Mean?
Whether you have a website or you’re looking to purchase one, you’re going to have questions about what steps you need to take to get a gorgeous finished product. You’ll probably ask questions such as: “What do I buy to get my website live?”, “Should I own my domain name?”, “How many domain names should…
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How to Build a Great Survey
Getting feedback from clients helps any business grow and improve. There are many tools which allow collection of data, from questionnaires to survey cards to many others. One of the best tools would be the use of a survey tailored for your specific practice. However, this leads to one of the biggest problems: What questions…
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What an SEO-Certified Copywriter Can Do for Your Website
Most veterinary practices have a website nowadays—or at least they should—but what’s equally important is making sure that website can be found in online searches. This is where SEO (Search Engine Optimization) comes in. Perhaps you do have a website with content that you wrote yourself. If that’s the case, the questions to consider are:…
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Why You Should Consider Using Facebook Ads
Lately, it seems that everyone is on Facebook. In fact, over a billion people log into their Facebook accounts each day! While it’s important to create relevant and engaging posts on your practice’s Facebook page, there are more people out there who haven’t “liked” your practice’s page yet who could be a potential client. This…
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How to Know When It’s Time to Redesign Your Website
So, you have a website for your practice. That’s a great start! Now here’s the million-dollar question: Is your website performing the way it should? Simply having a website nowadays doesn’t guarantee success. One of the biggest things to consider is the age of your website. Sure, people say age ain’t nothin’ but a number,…
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3 Things to Think About When Building a New Website
Whether you want to build a website because you’re starting a new practice, or your current Web design and function are out-of-date and need to be revamped, it’s an extremely important project. WHY is it important? Because your website will represent your practice and your brand. Have no fear; your InTouch team is here! Our…
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The Benefits of Automation
Today’s world is fast-paced and constantly on the go. This has led to people handling their day-to-day tasks at different hours, and in different manners than they had in the past. Through online tools, many practices are also changing the way they handle their own day-to-day operations. One key area has been the automation of…
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The Benefits of Stock Photography
Familiar… Seen it… Used it… This is what I think as I look at stock images used in ads, billboards, websites – or anywhere for that matter. While I do believe that stock photography is convenient and a great asset, I conversely feel like it’s hard to find that great photo that no one else…
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3 Benefits of having Videos on your Social Media Platforms
I don’t know about you, but I’ve noticed a dramatic increase in the use of video on social media platforms. Why? Because that’s what catches the users’ attention! Many people may complain about how our world is becoming more and more fast-paced, but ya just gotta move with the times. Sure, pictures have their place…
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Why SEO is Important
Search Remains a Growing Space Today, Google, the leader in the search engine market, processes 40,000 search queries every second. This is four times the number processed in 1998, the year Google was founded – and the number is still on the rise. The different situations and purposes that this huge amount of searches are…
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Why You Need a Mobile Website
Are you worried about your site being mobile? Be honest. If you’re not, you should be! Anyone who owns a website should be concerned about how the site appears on mobile devices. If you’ve ever reviewed your website analytics, I’m sure you’ll see that the largest amount of views come from mobile visitors. Reuters reports…
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Why Write in Layman’s Terms
As a trained veterinarian, veterinary technician, assistant veterinarian, or other trained medical professional in the veterinary field, you’re pretty well-versed in the terminology used in various animal conditions. After all, you went to school for many years, attended many classes, read many books, and listened to many well-seasoned veterinary professionals during your budding career’s infancy.…
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What Is Online Reputation Management?
Online reputation management is the art of scanning across the internet’s digital landscape for information about you and your practice, encouraging pet owners to share their feelings about your veterinary practice online, and knowing how to respond to situations whereby negative (often inaccurate) reviews are made online. When combined with the realization that there’s an…
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Easy Ways to Incorporate Video into Your Marketing Strategy
Times have changed. Back when we were children, getting our picture taken was a “special” event that was marked on the calendar. It was a day that prompted the purchase of new clothes, a haircut, and, in my cases, so much hairspray that a typhoon couldn’t move the helmet head, slicked back hairstyle my mother…
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Giving Thanks To Your Team
Well, it’s here. Another year is almost over, and we’ve approached the “Be Thankful” period. It’s a time when we turn our focus to our family to let them know how thankful we are for them. It’s also a time that you, as a business owner/team leader, should be giving “Thanks” to your team and…
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Online Client Education: A Powerful Tool
What comes to mind when you think of providing exceptional customer service to your clients? Being polite? Responding in a timely manner? Answering questions? Yes. Yes. And yes. But customer care that goes above and beyond involves anticipating the needs of your clients and meeting those needs before they even ask. After all, you’re the…
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Facebook Ads: Reaching Thousands of Facebook Users One Campaign at a Time
Facebook ads have become popular since Facebook made an update to their algorithm that affected how posts from business pages show up in the newsfeeds of their fans. The new algorithm made it incredibly difficult for businesses to reach followers on Facebook and grow a fan base organically. Why the change? Facebook didn’t want users…
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The 10 Things You Should Do at AAHA Austin 2016
Are you preparing to head to Austin, Texas, for this year’s American Animal Hospital Association (AAHA) conference? We are, and we couldn’t be more thrilled about it. The conference, held at the Austin Convention Center March 31 – April 3, is sure to be a crowd-pleaser. AAHA officials tell us attendance records have been broken,…
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5 Reasons You Should Write
I’m a writer. It’s my official job title. I’ve been writing and editing for the veterinary industry since 2011, and I love my job. Since I began working as a writer, I’ve learned that, in this time of constant online content generation, there are a lot of “writers” out there. Anyone can start a blog. Anyone can…
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Your Brand: Why Color Selection Matters
When considering different products and services, what makes certain options stand out more than others? Affordability? Reviews? Well, before you have a chance to analyze those factors, chances are good that you’ve already made some initial judgments. One of the first things someone notices? Color. When a consumer interacts with a brand, that brand is…
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Search Engine Optimization: Is SEO Important for Your Veterinary Practice?
You’ve likely heard about search engine optimization (SEO), but do you understand what it means? Do you know why you need an optimized website for your veterinary practice? If you’ve ever tried to research SEO, you’ve probably been overwhelmed with the plethora of information about how it works, why it works, who’s the best at…
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Team Building, InTouch Style
It’s something many small-business owners don’t make a priority: team building. But the importance of team building and employee happiness shouldn’t be underestimated. A recent Forbes article says, “Happy management techniques = happy agents = happy interactions = happy experiences = happy stock price.” And while, as a veterinarian or practice manager, you may not…
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Communication Within the Veterinary Practice
How are messages conveyed at your practice? Is there a system for passing information back and forth, or do you rely on scraps of paper with scribbled notes? Most people have their own systems for conveying information to others, utilizing methods that work easiest for them. The result of this may be that you have…
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InTouch Practice Communications Selects New Web Designer
SCHERERVILLE, Ind. — InTouch Practice Communications has expanded its team of experienced marketers to include Ashley Peters. Ashley will serve as Web designer for the veterinary-focused marketing and communications agency. “Ashley was hired to further strengthen our Web design department and, ultimately, the products we offer within the veterinary space. Her incredible insight, experience and…
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Why Your Telephone On-Hold Message Should Change With the Seasons
It’s the holiday season. Everywhere you look you see holiday lights; the smells of balsam and evergreen are abundant; you can’t get “Jingle Bells” out of your head. Your veterinary practice is running some really great holiday specials that pet owners in your community would love. If only those pet owners knew about those specials.…
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InTouch Team Gives Thanks
The onsite staff at InTouch headquarters dressed up in their finest pilgrim and Indian wear to celebrate an early Thanksgiving today. Over a potluck lunch with all the holiday staples, the crew focused on what they were thankful for. In addition to the overwhelming gratitude for InTouch’s many loyal clients, the team discussed why they…
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