Helping veterinarians stay InTouch with pet owners

veterinary practice website

6 Things Every Veterinary Practice Website Should Have

Building a successful website that grows your practice takes a lot more than 6 things, sure, but these 6 are the foundations! If you’re considering building a new website, start here to ensure you set yourself up for success. 1. A Design That’s Professional & Eye-Catching It’s no secret that people judge the credibility and…
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Filming Tips for Visually Explaining Your Curbside Service

In this strange new world of the COVID-19 pandemic, veterinary medicine is changing. Curbside service is becoming the norm, but many pet parents may be disconcerted about letting their pet be taken away for a check-up or treatment or coming into contact with your staff. So how do you gain their trust and promote your…
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Why Your SEO Marketing Strategy is More Important than Ever in a Pandemic

Yep, SEO still matters, even in the wake of a pandemic. With the toll COVID-19 is taking on businesses, there’s no better time to invest your money in one of the only clear, effective strategies to make more money: search engine marketing. As a business owner, you have a lot of people to support: your…
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Who Created TikTok, What Is It, and How Can You Use TikTok for Marketing?

TikTok is an app developed by ByteDance, a Beijing-based company founded by Zhang Yiming in 2012. The app enjoyed over 1 billion downloads in its first year (2018) alone and continues to grow. TikTok is similar in function to Vine, the short looping video platform that was cut by Twitter in 2016. However, TikTok offers…
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Balance Marketing & Advertising to Up Your Vet Practice’s Social Media Game

Advertising and marketing are essential tools for any veterinary practice that wants to succeed in the marketplace, and social media is a crucial launching point for your brand’s journey. It’s where you can start putting out great content for your target audience to spark curiosity and cultivate interest that can, over time, grow into a…
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2020 VMX-perience

Well, VMX 2020 has come and gone and we are FEELING IT. If you aren’t familiar with how InTouch does VMX, let us explain: We go BIG. 25,000 square feet of pure mansion big. This year we took eighteen fellow InTouch-ers which is the most we have ever taken. We stayed in a huge mansion…
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Winning Big at the 2020 Vetty Awards

We started 2020 off on a great foot when we were honored with four awards at the 2020 Vetty Awards, put on by the North American Veterinary Community. The Vettys honor the best in animal health advertising, design, digital, experiential, and public relations. You can learn more about the Vettys here. This was our very…
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Let’s Talk About BERT: Google’s Latest Foray into Natural Language Processing

You may have heard that Google updated its algorithm again (big surprise). What is surprising about this announcement is just that: there’s an announcement. Usually, algorithm changes roll out quietly and then explode after the fact when sites’ search rankings drop or rise. This time, Google went into detail about their newest update, BERT, which…
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do you need a website in 2019?

Does My Business Still Need a Website in 2019?

With the ever-increasing rise of social media and detailed Google My Business profiles, it may seem like the answer is “no.” If people can find you on Google or Facebook, why do you need a website? Well, hold your horses, because the answer is not quite so obvious. The truth is you do need a…
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Man with phone dark room: Message On-Hold

You Heard Right – Why Message On-Hold Matters

Silence is a wonderful thing. It allows one the ideal environment to clear one’s mind, it means that the kids are finally asleep (better check on them, just in case), and libraries are famous for it. There are, however, a few times when silence is not appreciated. “Does this dress make me look fat?” Silence.…
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The 7 Pillars of Effective SEO Copywriting

When it’s time to discuss copy with a web marketing client, the conversation tends to lag. Web design is fun and interesting, but copywriting? It’s just words on a page, and anyone can write words on a page. And for search engine optimization (SEO), all you have to do is toss in a few keywords here…
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