From Startup to Success: The Digital Triumph of Lane Veterinary
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Lane's Rank in the Market for High-Volume Keywords (Even Before Opening!)
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Conversions per Month for Their Google Ads Campaign
This case study explores the success of Lane Veterinary, a startup that strategically embraced digital marketing months before its April 2023 opening. With a comprehensive approach, including SEO, blogs, GBP management, citation building, Facebook ads, website design, and Google ads, Lane Veterinary sought to establish itself in the market and attract a client base.
Click below to delve into the strategic objectives and transformative outcomes of this digital journey, highlighting the pivotal role played by InTouch as a trusted partner in this endeavor.
Google Ads Success for Fetch Speciality & Emergency Veterinary Centers
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Conversions per Month BEFORE InTouch
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Conversions per Month AFTER InTouch
This case study delves into the Google Ads success of Fetch Specialty & Emergency Veterinary Centers. Before partnering with InTouch, Fetch was yielding around 280 conversions at a cost of $152.41 per conversion. Needless to say, after partnering with InTouch, Fetch was able to significantly cut cost per conversion while yielding 2,000 conversions!
Click below to learn more about how InTouch was able to help Fetch find Google Ads success!
Local Branding Triumph: How Broad Ripple Animal Aimed to Position Itself As More Than Just a Veterinary Clinic
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Blog Visits/Views
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People Reached Via a Targeted Facebook Ad Campaign
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Open Rate on a Email Campaign to BRAC's Existing Database
Despite high demand, Broad Ripple Animal Clinic (BRAC) aimed to position itself as more than a veterinary clinic by offering valuable content to local pet parents, solidifying its role as a trusted resource and community partner. Click below to more about BRAC's marketing campaign, "Pet-Friendly Dining in Indianapolis" and how InTouch helped them achieve (and surpass) their goals.
The results speak for themselves, showcasing the effectiveness of a well-executed branding campaign that prioritizes value and engagement over direct sales.
Astronomical Growth for a Specialty Practice New to the Community
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Increase in New Website Visitors
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Increase in GMB Actions
Pinnacle Veterinary Specialists, owned by Dr. Meghan Wood, came onboard 10 months before opening to the public. We helped build out SEO, online directory management, Google My Business management, and conversion rate optimization.
After a year of consistent digital marketing we saw 110% increase in new visitors to their website, 42x increase in actions taken on their GMB, and 2x increase in website conversions.
Appointment Requests Increase by over 100% with Google Ads Management
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Google Ads Conversions Increase in 2019 alone
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Decrease in Google Ads Spend in 2019 alone
The Village Vets, led by doctors Will and Fran Draper, came onboard in 2018. We designed new mobile-friendly websites for their 3 locations and developed a digital marketing roadmap to fuel their growth.
Previous to InTouch, their Google Ads were run by someone locally. We were able to reduce their cost per conversion from $45 to less than $13 while bringing in 1,800 additional calls or appointment requests.
*2019 data for Village vets sourced from Google Ads and Google Analytics
High-Value Clients Attracted With New Website Design
In June 2019 we began an exciting partnership with Mendocino Animal Hospital, a successful AAHA-accredited practice in Ukiah, California. At the time, they were paying a consultant to handle their website and digital marketing. Their appointment book was full, but they weren't attracting pet owners who could take advantage of high-value services like dental care, laser therapy, and TPLO surgery. They were also having difficulty attracting talented veterinarians who could help them grow.
Through our partnership, we quickly dug deep to learn about their people and the high quality of medicine they provide. That insider knowledge fueled an award-winning website design that showcases their culture, technology, and most importantly, their incredible doctors and staff.
They want us to succeed and they are going to do everything in their power to have that.
Dr. Alan Knott,
Cornerstone Veterinary Hospital of Clifton Park
Attracting Top Talent: How Digital Marketing Helped a General Medicine, Emergency, and Specialty Referral Practice Expand and Grow
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Increase in GMB Actions
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Increase in Calls
Veterinary Healthcare Associates (VHA) is a successful general medicine, emergency, and specialty referral practice owned by Dr. Loren Nations and based in Winter Haven, Florida. They began partnering with InTouch in 2018, with their redesigned veterinary website launching October 2020, and their separate recruiting website going live just a year later in October 2021.
Shortly after partnering with us, VHA saw an 81% increase in the number of actions taken on their GMB listing. After a website redesign, their traffic trend continued with a 36% increase in actions taken on their GMB listing. These actions include click to call, click for directions, and click to view website.
VHA has also seen a 1.3X increase in calls from their GMB listing. This traffic increase has helped them reach new clients and expand both their client base and their recruiting efforts.
VHA currently invests in SEO, PPC, and blogging services from InTouch.
The team is incredibly enthusiastic and energetic. They deliver on time for everything that's asked for.