Why your veterinary practice needs email marketing
Email offers a huge opportunity for your large animal, small animal, equine, or exotic vet practice to nurture and grow lasting relationships with pet or large animal owners. 99% of people check their inboxes every day, so you can be assured your email campaigns will be seen. Email keeps your practice in the minds of your clients, and can be used to educate, inform, and build trust over the long term.
And last but definitely not least, email marketing can yield an impressively high ROI for your practice—much higher than social media and Google Ads!
Email marketing the InTouch way
So, what can you expect when you partner with InTouch to build an email marketing strategy? Let’s just say you’ll be able to focus on doing what you do best, and we’ll take care of the hard stuff.
Whether you choose to go with MailChimp, Microsoft 365, Bluehost, Google Workspace, GoDaddy, or someone else for your email hosting, InTouch will help you set up your practice for a seamless transition.
InTouch can provide all the email content you need to build successful campaigns. That includes 100% custom copy, fascinating subject lines, and attractive calls-to-action to generate more clicks and engagement. Our team knows exactly how to balance out quality content with calls-to-action for more conversions, calls, and appointments for your practice.
Email marketing does more than save you money—it can rake in a significant ROI. This is because you have the advantage of marketing to pet owners who already go to your practice. They’ve already entrusted you with their email; now all you have to do is maintain the connection and stay front-of-mind to keep your clients coming back.
How do you know if your email campaigns are hitting the mark? InTouch will monitor all your emails to see how they’re performing, and we’ll make sure they aren’t landing in your clients’ spam folders. We’re as dedicated as you are to making your email marketing a success.
Why you should do email marketing with InTouch
We’re small animal, large animal, exotic, and equine veterinary marketing pros. Email is just another area of expertise for us at InTouch. Here’s why you should choose us:
- We have a skilled team of designers in-house to create email templates tailored to your practice
- Our team knows how to craft outstanding email copy to engage, convert, and fill up your appointment book
- We can do all the heavy lifting to build up and coordinate your email campaigns and monitor their performance
- We offer detailed reporting and invaluable advice for improving your email performance
- Our marketing experts routinely test out new email templates to determine what will generate more clicks
Email marketing can do it all
Email marketing is more than just an appointment reminder tool. It has a plethora of uses, from highlighting specific services and promotions at your practice to spotlighting new team members and educating pet owners.
See how it compares to other strategies:
| Highlight Services | Promote Discounts & Specials | Educate Pet Owners | |
|---|---|---|---|
| Email Marketing | |||
| Appointment Reminder System |
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