Not Your Average Speaker:
About Our Speaking Engagements

If you’re looking for someone to read his slides to you, put you to sleep, or lecture you, we’re not the firm for you. But if you want a truly engaging educational experience, you’re in the right place! InTouch Practice Communications is all about educating veterinarians and helping them develop or hone their marketing and communication skills. We love creating unforgettable experiences that are extremely interactive, custom created for each audience’s needs, and empowering. No jargon, sales pitches, or “theory” here. Just topical information delivered in a fun atmosphere.



Meet Our Veterinary Marketing Speaker

Bill Schroeder is a founding owner of InTouch Practice Communications and has enjoyed helping thousands of practices educate their clients and share their messages for more than 20 years. He is a graduate of AAHA’s Veterinary Management Institute (VMI) at Purdue University and now helps teach the marketing portion of the program. His lecture series was created in direct response to the veterinary community’s needs. Many veterinary professionals were telling practices that marketing is a great idea, but few were actually giving realistic tools that practices can deploy immediately.

Veterinary Marketing Speaking Topics

Over the years, Bill has presented to attendees of NAVC, WVC, AAHA, local veterinary meetings, veterinary study groups, the Veterinary Management Institute at Purdue (VMI), as well as the students of The University Notre Dame’s Executive MBA program. As a veterinary marketing speaker, he has presented more than two dozen courses, including:

Digital Marketing:

  • Marketing and Your Veterinary Practice (Basics)
  • Mastering Veterinary Digital Marketing (Advanced)
  • Website Development Tips for the Modern Veterinary Practice
  • Website Design Principles Every Veterinarian Must Know
  • Search Engine Optimization (SEO) for the Veterinary Professional
  • Creating Digital Content That Motivates Pet Owners
  • Veterinary Client Education That Drives Compliance
  • Structuring Veterinary Client Reminder Programs
  • Veterinary Practice Branding Techniques Everyone Can Do
  • Mobile Marketing and Today’s Veterinary Practice
  • Mobile Apps and Your Veterinary Practice
  • 25 BIG Digital Marketing Ideas for The Veterinary Professional
  • Reputation Management and Your Veterinary Clients
  • Putting the Media to Work for Your Veterinary Practice (Print, Radio, TV, Press)
  • Leveraging the Online Review for Veterinary Practice Growth
  • Digital Marketing-Gaining Veterinary Practice Staff Buy-In
  • Measuring Digital Marketing Success: A Course for the Modern Veterinary Practice
  • Veterinary Digital Marketing Pitfalls to Avoid: How to Master This Ever-Changing Space

Social Media Marketing:

  • Mastering Veterinary Social Media Marketing
  • Bridging the Generational Gap…Everyone Is Social
  • Social Media Policies and Procedures for Veterinary Teams


Interested in hearing Bill speak? Visit our Upcoming Speaking Events page to see where he’ll be next!

Upcoming Speaking Events