What would you think of a veterinary colleague guaranteeing that a pet owner’s beloved dog or cat will survive surgical treatment? You would probably question that guarantee as well as the vet’s credibility, because there are things beyond your control that could have a decisive influence on the outcome. The situation is very similar when…
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I want to preface this blog by first saying that I GET IT! I We speak with veterinary professionals every day who have the same thoughts, questions, and concerns about their digital marketing efforts. With so many options out there, it can become extremely overwhelming to know how to compare apples to apples and oranges…
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