Most veterinary practices have a website nowadays—or at least they should—but what’s equally important is making sure that website can be found in online searches. This is where SEO (Search Engine Optimization) comes in. Perhaps you do have a website with content that you wrote yourself. If that’s the case, the questions to consider are:
- Is the verbiage optimized?
- Is it easy to digest for various reading levels?
- Does it contain the appropriate keywords to help your site rank high in search engines?
If you’re not sure of the answers to these questions, consider the following three benefits of having an SEO-certified copywriter write for your website.
- It Helps Your Website Rank Higher
An SEO-certified copywriter is trained to write web copy with consideration to a target audience and target keywords. This is what we mean by “optimization.” With the appropriate use of research-based and selected keywords for your website, your website can rank higher in search results when certain words are typed into a search engine.
In other words, if someone types “pet dentistry in Orlando” in Google, your website can rank high in the list of results because those words can be strategically placed in your website by an SEO-certified copywriter. And we all know that results on the first page of an online search are more likely to be visited than those on any other page. In fact, the first page receives approximately 91.5% of traffic. The second page receives only 4.8% (infront.com).
- It Helps You Make Money
This, of course, is a direct result of benefit #1. If your website is more likely to be found, it obviously means pet owners are more likely to visit it. And if they’re more likely to visit it, they’re also more likely to book an appointment for one of your services. Pretty straightforward, right?
- It Helps Your Website Appear to a Wider Audience
Many doctorate-level veterinary professionals choose to write their own web copy, but what many of them fail to consider is the literacy level of their audience. If you’re a vet, you know what an ovariohysterectomy is, but the average pet owner probably doesn’t—not without first consulting Merriam Webster, anyway. The more commonly known term for this procedure is “spay,” both in spoken language and in Google searches.
An SEO-certified copywriter is trained to always make the verbiage on a website easy-to-understand so that it can be digested by readers of various literacy levels. Spay vs. ovariohysterectomy, heartworm vs. dirofilaria immitis, mange vs. demodicosis… you get the idea.
How We Can Help
InTouch Practice Communications is staffed with a team of SEO-certified copywriters who can help you enjoy these and other benefits. We offer several website packages, many of which include SEO copywriting by one of our SEO-certified copywriters. These packages are designed to help your website rank higher in search engine results and ultimately, get more pet owners to walk through your doors.
If you want to know more about how an SEO-certified copywriter can benefit your website and practice, give us a call at 800-493-9003. You can also request a free analysis of your website. We hope to hear from you soon!