Search Remains a Growing Space
Today, Google, the leader in the search engine market, processes 40,000 search queries every second. This is four times the number processed in 1998, the year Google was founded – and the number is still on the rise. The different situations and purposes that this huge amount of searches are performed in and for, are becoming more diverse – correlating with the growth of device categories that make search available anytime and anywhere.
The Way We Search has Diversified
Convert Intention into Real Customers
When a pet owner is searching for a veterinarian, he or she is hoping to get in touch with a veterinarian. To successfully transfer that intention into a client who shows up at your front desk, thereby growing your business, search engine optimization (SEO) will need to come into play.
The Role of Search Engine Optimization
Good veterinary SEO makes sure that your website is visible and attractive to users who are looking for a service that your practice offers. Once you have a user on your website, SEO then ensures that the pages and website are designed and presented in way that allows the user to access the correct information he or she is looking for, as well as an easy way to get in touch with your practice.
Search engine optimization is the art of creating websites, and embedding them into the World Wide Web in a fashion that drives relevant traffic to it, and equally serves the intention of the visitor and the owner.
The above statement might seem trivial, but its realization actually requires a huge amount of expertise and experience.
Opportunities and Outlook
Understanding the opportunities of SEO also means understanding its limitations. SEO, although it should be at the core of any digital marketing strategy, is not the only tool available to digital veterinary marketing. Social media as well as paid search campaigns can complement SEO efforts and potentially increase its effectiveness exponentially.
If you find that your website could benefit from search engine optimization, or you need assistance with your social media presence, please call us to find out more about our SEO and social media packages at 1-800-493-9003, or visit intouchvet.com. Our talented and experienced staff will work with you to make your website and social media pages stand out, and catch the attention of your clients.