You might think your veterinary practice has all the marketing it needs to be successful, but have you tried email marketing? The email inbox is a powerful tool you can use to grow your practice and retain clients.
Don’t believe us? We’ve got stats that show just how important email is:
- By next year (2023), it’s estimated that there will be 4.3 billion daily email users
- Approximately 73% of millennials prefer getting business notifications via email
- 99% of email users check their inboxes every single day
- A recent survey from SaleCycle found that 59% of respondents’ purchasing decisions were influenced by emails they received
As you can see, email is popular—and influential. And it can do wonders for your veterinary practice if you choose to incorporate email campaigns into your own marketing strategy.
So, what are the actual benefits of doing email marketing? Let’s get into it.
5 Benefits of Using Email Marketing for Your Veterinary Practice
There are 5 core benefits of doing email marketing campaigns for your vet practice.
It’s Super Cost-Effective
Want to save money with your marketing? Of course you do! You’ll be glad to know that email marketing essentially pays for itself—it’s free marketing, unlike Facebook and Google Ads. Why? Because your email campaigns are going out to clients who are already established in your system and paying for your services. You aren’t paying to get them into your practice.
In 2019, it was found that the average ROI for email marketing came to about $42 for every dollar spent. With PPC marketing like Google Ads, there’s barely any return at all, with just $1.50 to $2 generated for every dollar spent. Plus, email is almost neck-and-neck with social media platforms as far as organic content distribution is concerned, so there is clearly something to be said for the sheer affordability and high ROI potential of email marketing.
It Keeps Your Practice in Clients’ Minds
Email marketing is a great way to let your clients know you’re there for them and eager to provide for their pets’ needs. It’s similar to brand awareness, but you’re reaching out to people who have already done business with you and entrusted you with their email address. Now, you need to make sure you stay front-of-mind with these clients so they’ll be prompted to reach out and make an appointment or call your practice with questions. Email marketing is a good way to maintain a relationship with your clients and always be their go-to vet.
It Can Help You Book More Appointments
To piggy back off of the last benefit—being front-of-mind with your clients increases your chances of getting more appointments. Email marketing can be a great attention-getter, letting pet owners know their pets are due for boosters, parasite preventatives, or other treatments. Your clients will probably be grateful for the reminder, especially if they were planning to make an appointment but then forgot. It also shows you care and are looking out for your patients and clients.
It Help You Get More Google Reviews from Clients
Another benefit of email marketing is that it provides you with an additional outlet for requesting Google reviews. It is often said that people are more likely to leave a review if they have had a negative experience, so make sure to reach out and ask for reviews from clients who have had good experiences at your practice! The more reviews you have (and the more positive they are), the better your practice will rank locally on Google.
It Gives You an Opportunity to Educate and Connect with Clients
Email marketing campaigns offer abundant potential for educating your clients and strengthening your relationship with them. There are all kinds of ways you can do this, from providing weekly helpful tips about pet care to sharing fun tidbits about your team members and providing links to reputable sources. However you choose to engage with and inform your clients, email is an excellent way to reach out. By giving pet owners trustworthy information, they can come to rely on you for everything related to veterinary care, and they’ll appreciate your efforts to educate them.
What InTouch Can do for Your Email Marketing
Email marketing is a delightfully affordable and effective way to market your practice, build trusting relationships, and retain clients. However, it can also be time-consuming if you try to manage it all on your own! That’s why our InTouch marketers offer email marketing services for veterinary practices like yours. We understand the veterinary industry almost as well as you do, and we know that you and your team need to focus on continuing to provide excellent care to your patients and clients. Our team can take care of the rest.
Here's what InTouch can do for your email marketing:
- Set you up with your chosen email provider
- Build clean, easy-to-use email templates
- Create all your email content—and you just need to review it prior to launch
- Monitor your emails to make sure they aren’t winding up in peoples’ spam folders
- Develop compulsively clickable subject lines
- Produce the right amount of content with strategically placed CTAs to increase email engagement
- Track your email performance