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Helping veterinarians stay InTouch with pet owners

The Importance of Having a Staff Member Publish Social Media Content for Your Practice

Do you ever come home after work and think, “What a busy day!” I know I do that often. Then I recall everything that made it so busy and think, “This is a lot to share!”

I get so busy throughout the workday that when go to my social media platforms and start typing, I soon realize that I never took any pictures or video to go along with the content that I want to publish…and what’s the point of publishing a social media post if it doesn’t have something eye-catching to go along with it?

I suspect this is the trouble for a lot of people who are trying to stay active and up-to-date on social media platforms. Fortunately, there is a solution to this problem.

Dedicate someone on your team to keeping the practice’s social media platforms up-to-date. Don’t worry – it doesn’t have to be a full-time job! If they are able to pull out their phone and snap a video or picture here and there that the practice can use on social media, then your problem is solved!

Too often I come across practice owners who say they have a Facebook account… but they never use it! I go to check it out and find that the last post they made was two years ago! Luckily, this issue is becoming less and less common.

Do you find that your practice is having trouble keeping your social media pages up-to-date?

If so, simply turn to one of your team members and ask who regularly uses their social media platforms. I bet several hands will go up in the air, especially if they are on the younger side. I would suggest you speak to those who know how to utilize their social media platforms effectively, and assign them the simple task of making sure the practice’s social media accounts are attractive for users to visit and follow.

Please realize that more and more people are creating social media accounts; meaning more and more practices are competing to be seen across various social media platforms. If you don’t get on top of this ASAP, you may regret it later.

Social media has many benefits, such as instant communication and constant notifications. It also has many updates being made on multiple platforms, so I think it would be wise if your practice jumps on the bandwagon – and better yet – starts maximizing the benefits of having a presence on social media.

If you need help boosting your presence on social media, we have a talented team filled with knowledgeable individuals who would be happy to guide you and help you get on top of your social media game. Call us today at 800-493-9003 to get started, or click here to find out more about how our services can benefit your practice.

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