How to Know When It’s Time to Redesign Your Website
So, you have a website for your practice. That’s a great start! Now here’s the million-dollar question: Is your website performing the way it should? Simply having a website nowadays doesn’t guarantee success. One of the biggest things to consider is the age of your website. Sure, people say age ain’t nothin’ but a number, but in the wonderful world of technology, age is hugely important. If your website is over a few years old, it may no longer be meeting your company’s needs and objectives. Here are five clear signs that your website needs a redesign:
- Navigation Has Become Difficult
Is your website intuitive and easy to navigate? Can your visitors find the important information they need, including contact information and social media links? Are there too many things competing for the visitor’s attention? These are all things to ask yourself when evaluating your website’s interface. If the main goal for your website is to entice visitors to call you to book an appointment, you better have your phone number displayed prominently at the top of your website (and go ahead and sprinkle it in a few other places throughout the site, too, just in case!) Don’t send visitors down a rabbit hole when all they need is a simple piece of information such as your practice hours.
- Conversion Rate Is Not What It Used to Be
Have you noticed a drop-off in website conversions? This could be a direct result of a poorly-designed website. If your company isn’t seeing the ROI that it used to from your website, you may need to rethink your approach. Maybe you aren’t setting up the proper conversion points. Or maybe your target audience has changed, and you need to readjust the goals of your website. You should also consider the points mentioned in the previous section about navigation. If your visitor has to dig around too much, they may get frustrated and give up before converting.
- Your Website Loads Too Slowly
How long does it take to fully load your homepage? Although the numbers are always changing, and expectations are evolving, it’s good to keep in mind that Web users are impatient! It doesn’t take long for people to become irritated and abandon slow loading websites. According to Amazon, for every one-second delay in page load, conversions dropped by 7%. And did you know that Google takes load time into consideration when it comes to page ranking? Slow-loading sites may rank lower than speedy ones.
- Your Website Is Not Mobile-Friendly
Let’s be real here for a second. Everyone is on mobile. Even my grandparents have iPads and iPhones. Smart Insights estimates that nearly 80% of internet users own a smartphone! A successful website MUST adapt to these devices. Don’t lose these possible conversions with a clunky, non-mobile-friendly website.
- You’re Embarrassed to Give People Your URL
Does your site use colors and fonts reminiscent of 1995? Redesign. Does your site feature outdated content or offers? Redesign. Does your site no longer match your brand’s personality? REDESIGN! If you’re too ashamed to broadcast your URL for the world to see, chances are pretty good you need a redesign. Brands grow and evolve over time, so your site should do the same.
If you can relate to any of the five aforementioned points, you might want to consider a redesign of your website. Lucky for you, InTouch Practice Communications can do it for you. Check out the sites we’ve created for others and what people are saying about them! The internet world is ever-changing, and to run a successful practice, you must be aware of these changes. What was once an award-winning site in 2013 could be your downfall in 2017.
Reviewed by: Ashley S. on Nov. 27, 2019