From Startup to Success: The Digital Triumph of Lane Veterinary
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Lane's Rank in the Market for High-Volume Keywords (Even Before Opening!)
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Conversions per Month for Their Google Ads Campaign
This case study explores the success of Lane Veterinary, a startup that strategically embraced digital marketing months before its April 2023 opening. With a comprehensive approach, including SEO, blogs, GBP management, citation building, Facebook ads, website design, and Google ads, Lane Veterinary sought to establish itself in the market and attract a client base.
Click below to delve into the strategic objectives and transformative outcomes of this digital journey, highlighting the pivotal role played by InTouch as a trusted partner in this endeavor.
Google Ads Success for Fetch Speciality & Emergency Veterinary Centers
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Conversions per Month BEFORE InTouch
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Conversions per Month AFTER InTouch
This case study delves into the Google Ads success of Fetch Specialty & Emergency Veterinary Centers. Before partnering with InTouch, Fetch was yielding around 280 conversions at a cost of $152.41 per conversion. Needless to say, after partnering with InTouch, Fetch was able to significantly cut cost per conversion while yielding 2,000 conversions!
Click below to learn more about how InTouch was able to help Fetch find Google Ads success!
Local Branding Triumph: How Broad Ripple Animal Aimed to Position Itself As More Than Just a Veterinary Clinic
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Blog Visits/Views
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People Reached Via a Targeted Facebook Ad Campaign
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Open Rate on a Email Campaign to BRAC's Existing Database
Despite high demand, Broad Ripple Animal Clinic (BRAC) aimed to position itself as more than a veterinary clinic by offering valuable content to local pet parents, solidifying its role as a trusted resource and community partner. Click below to more about BRAC's marketing campaign, "Pet-Friendly Dining in Indianapolis" and how InTouch helped them achieve (and surpass) their goals.
The results speak for themselves, showcasing the effectiveness of a well-executed branding campaign that prioritizes value and engagement over direct sales.
Astronomical Growth for a Specialty Practice New to the Community
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Increase in New Website Visitors
0x
Increase in GMB Actions
Pinnacle Veterinary Specialists, owned by Dr. Meghan Wood, came onboard 10 months before opening to the public. We helped build out SEO, online directory management, Google My Business management, and conversion rate optimization.
After a year of consistent digital marketing we saw 110% increase in new visitors to their website, 42x increase in actions taken on their GMB, and 2x increase in website conversions.
Appointment Requests Increase by over 100% with Google Ads Management
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Google Ads Conversions Increase in 2019 alone
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Decrease in Google Ads Spend in 2019 alone
The Village Vets, led by doctors Will and Fran Draper, came onboard in 2018. We designed new mobile-friendly websites for their 3 locations and developed a digital marketing roadmap to fuel their growth.
Previous to InTouch, their Google Ads were run by someone locally. We were able to reduce their cost per conversion from $45 to less than $13 while bringing in 1,800 additional calls or appointment requests.
*2019 data for Village vets sourced from Google Ads and Google Analytics
Expanding Client Base for Long-Standing Practice
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NEW USERS
from Targeted Areas visited
their site in Under a Month
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NEW USERS
from Targeted Areas visited
their site in Under a Month
This case study explores Tiger Tails Animal Hospital’s conquest marketing initiative, based in Duluth, GA, with the goal of expanding its client base beyond the local radius. This was accomplished through employing a strategic SEO technique of building out targeted location pages on the hospital’s website.
Click below to learn more about how InTouch significantly broadened the hospital’s geographical reach.
Inside the Game-Changing Ad Spend Strategy for Montgomery Veterinary Associates
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Decrease in
cost per conversion
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Increase in
conversions
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Improvement in
conversion rate
This case study explores the implementation of a Target Cost Per Acquisition (CPA) Google Ads strategy for one of Montgomery Veterinary Associates' (MVA) practices in Montgomery, AL. The objective was to reduce the historically higher costs per conversion while maintaining or improving the conversion rate. In addressing this challenge, MVA turned to automated bid strategies to optimize ad spend.
Click below to learn more about how the outcomes underscore the effectiveness of Target CPA in optimizing campaign performance, showcasing InTouch’s role in achieving more efficient ad spend and improved conversion outcomes for MVA.
60% Increase in Appointments Booked for this Feline-Only Practice
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of their appointment
book reached capacity
BEFORE InTouch
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of their appointment
book reached capacity
AFTER InTouch
This case study centers on Silvervine Cat Clinic, a feline-only veterinary practice that debuted in 2022, seeking to establish a digital presence and build a dedicated clientele.
Click below to learn more about how these strategies facilitated a shift from same-day availability to appointments only, showcasing Silvervine’s swift success as a new entrant in the competitive veterinary landscape.
From Zero to Dominating Search Rankings: How This Practice Achieved Ranking in the Local Pack
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FIRST PAGE organic rankings
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SECOND PAGE organic rankings
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FIRST PAGE organic rankings
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SECOND PAGE organic rankings
This case study details World of Animals’ rapid rise in the competitive Philadelphia veterinary market through strategic digital marketing. In December 2022, facing limited online visibility despite having five locations, they partnered with InTouch to improve their digital presence. In less than a year, they transitioned from negligible online presence to dominating search rankings, showcasing the impactful results of strategic digital marketing.
Click below to explore how this digital transformation strengthened their online presence and resulted in tangible operational benefits, reinforcing the connection between digital expertise and business success.
High-Value Clients Attracted With New Website Design
In June 2019 we began an exciting partnership with Mendocino Animal Hospital, a successful AAHA-accredited practice in Ukiah, California. At the time, they were paying a consultant to handle their website and digital marketing. Their appointment book was full, but they weren't attracting pet owners who could take advantage of high-value services like dental care, laser therapy, and TPLO surgery. They were also having difficulty attracting talented veterinarians who could help them grow.
Through our partnership, we quickly dug deep to learn about their people and the high quality of medicine they provide. That insider knowledge fueled an award-winning website design that showcases their culture, technology, and most importantly, their incredible doctors and staff.
They want us to succeed and they are going to do everything in their power to have that.
Dr. Alan Knott,
Cornerstone Veterinary Hospital of Clifton Park
How a Comprehensive Review Building Strategy got this Practice More Phone Calls
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calls in AUGUST
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calls in SEPTEMBER
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calls in OCTOBER
Dive into the remarkable journey of Veterinary Healthcare Associates (VHA) as they conquered the challenges of a modest online reputation and surged to the #3 spot in local search rankings. Discover the strategic maneuvers behind their success, from a comprehensive review-building strategy to targeted local SEO tactics. Witness the tangible results that transformed their business landscape and attracted a surge of new clients. Click below to unlock the secrets of their triumph.
