Facebook ads have become popular since Facebook made an update to their algorithm that affected how posts from business pages show up in the newsfeeds of their fans. The new algorithm made it incredibly difficult for businesses to reach followers on Facebook and grow a fan base organically. Why the change? Facebook didn’t want users…
Read More
Are you preparing to head to Austin, Texas, for this year’s American Animal Hospital Association (AAHA) conference? We are, and we couldn’t be more thrilled about it. The conference, held at the Austin Convention Center March 31 – April 3, is sure to be a crowd-pleaser. AAHA officials tell us attendance records have been broken,…
Read More
I’m a writer. It’s my official job title. I’ve been writing and editing for the veterinary industry since 2011, and I love my job. Since I began working as a writer, I’ve learned that, in this time of constant online content generation, there are a lot of “writers” out there. Anyone can start a blog. Anyone can…
Read More
When considering different products and services, what makes certain options stand out more than others? Affordability? Reviews? Well, before you have a chance to analyze those factors, chances are good that you’ve already made some initial judgments. One of the first things someone notices? Color. When a consumer interacts with a brand, that brand is…
Read More
“Although your customers won’t love you if you give bad service, your competitors will.” –Kate Zabriskie Ever wondered what your clients think about you and your business? Wonder where, when, or how they formed these opinions? I hope you’ve thought about these things, because if you haven’t you’re missing out on a big opportunity–the opportunity to…
Read More