Is your average client transaction (ACT) stagnant or worse, decreasing? Do you think your vet practice is charging clients based on what you think they are willing to pay, and not what your services and products are actually worth? Does it feel like you’re missing out on lots of opportunities to up your profits? You’re…
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Every practice wants to get glowing reviews from their clients. Who doesn’t? And while it’s extremely important to encourage your clients to write a review about their experience at your practice, it’s equally important that you know how to respond to all the reviews your practice gets–especially the lukewarm and negative reviews. Virtually every business,…
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Your veterinary website is a vital tool for helping your practice grow and reach new heights. It can be leveraged in a number of different ways to attract more site traffic, and thereby new clients. But attracting these leads to your site is a bit more complicated than simply throwing up a website and waiting…
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Just a couple of years ago, an animal hospital in one of New York City’s inner suburbs was fined over $20,000. Why? Their website was not ADA compliant. We doubt this was due to any bad faith on the part of the practice. They simply hadn’t taken the time to update their website and unfortunately,…
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There are more ways than ever to market your veterinary practice, but some methods are better than others. One especially formidable weapon is Google Ads, which, if wielded correctly, can give your practice the boost it needs to stand head and shoulders above all the other competing practices in your area. Interestingly enough, as of…
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Social media is one of the best ways to build awareness, drive traffic to your website, and even grow your practice with new clients—all for a very low cost. Yet, social media, for veterinarians, is also seen as a bit overwhelming on top of all your other duties. Luckily, there are ways you can make…
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In the midst of the COVID-19 pandemic, live chat is quickly rising to become an essential communication tool for veterinarians. It meets a very pressing need for both veterinary practices and pet parents–the need to stay in contact, relay important information, and maintain the veterinarian-client-patient relationship in the absence of face-to-face conversations. Live chat…
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We’ve all been to at least 10 bad websites in the history of our internet usage. They’re everywhere, they’re terrible, and they can happen to anyone. But the problem with bad websites isn’t just how they look, but how they function (or don’t function), and, most important, how they serve (or don’t serve) the business…
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Building a successful website that grows your practice takes a lot more than 6 things, sure, but these 6 are the foundations! If you’re considering building a new website, start here to ensure you set yourself up for success. 1. A Design That’s Professional & Eye-Catching It’s no secret that people judge the credibility and…
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In this strange new world of the COVID-19 pandemic, veterinary medicine is changing. Curbside service is becoming the norm, but many pet parents may be disconcerted about letting their pet be taken away for a check-up or treatment or coming into contact with your staff. So how do you gain their trust and promote your…
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