Now more than ever, a website serves as the virtual front door to your veterinary practice. But it’s not just any doorway; it’s a personalized invitation that speaks volumes about your practice’s culture, values, and expertise, and urges pet owners to get to know you better. In this blog, we’ll explore the indispensable role of…
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In today’s rapidly evolving digital world, having a mobile-friendly website is an absolute necessity, especially for veterinary practices like yours. Here at InTouch, we understand the veterinary industry and the unique needs of veterinary practices. For over 25 years, we have helped them expand their growth by competing and succeeding in the digital marketplace. We…
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As a veterinarian or veterinary practice owner, you have your hands full keeping your business running and taking care of your patients and clients. You know how important marketing is for your practice, but you may not be sure what kind of strategy your practice needs to grow and thrive in the long term. If…
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For many of us, we’re raised to believe that having more choices in life is always a good thing. And in some areas, it’s great to have lots of choices. But there is a dark side to this, and it’s called the paradox of choice. This issue has become increasingly apparent with the rise of…
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For a new client contacting your veterinary practice, your on-hold messaging could be the first thing they hear from you. Like it or not, what the caller hears on the other end of the line will shape their first impression of your practice. And if what they’re hearing turns out to be inaccurate and out-of-date,…
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VMX 2022 is almost here! We can’t wait to see all of what this 5-day event has to offer. VMX is the world’s leading veterinary conference, taking place every January in sunny Orlando, Florida. It’s a premier event where hundreds of speakers, exhibitors, and educators come together to teach, empower, and inspire veterinary professionals like…
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by Bill Schroeder Video marketing has become an essential tool for practices aiming to grow and retain an ever-larger pool of clients. It’s easy to take video for granted, because it’s everywhere! Today, it’s hard to imagine there was a time when video was reserved for special occasions. When I was a child growing up…
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by Bill Schroeder I’ve often told a story of when my youngest daughter Lilly ran into her 1st grade teacher at a restaurant in our town. Lilly was utterly amazed that Mrs. Carr was there and could not think or talk about anything but her disbelief for the rest of the evening. From that day…
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by Bill Schroeder Organizing for marketing efforts is a crucial step towards success. I clearly recall a conversation from years ago, when I was venting to and seeking guidance from a very successful veterinary marketing professional about how I was unable to get through all the tasks a typical day presents. Without even glancing up…
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by Bill Schroeder Very frequently, I am met by practice owners and managers who are eager to reach their local pet owners, but don’t understand how to get started or what content will be most impactful. I often suggest that practices look inward and release the genius insight and knowledge that is often bottled up…
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