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Helping veterinarians stay InTouch with pet owners

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The Benefits of Instagram for Business

You’re likely already familiar with the social media giant, Instagram. While owned by Facebook, it offers users a different experience. Instagram was made to be an app, rather than a browser-based site, and its design reflects that. It is clean, well-organized, and simple. The focus, of course, is on the images. Instagram champions the “a picture…
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What Are Micro-Moments in Marketing?

What is a micro-moment? Google coined the term in 2015 and defines a micro-moment as “an intent-rich moment when a person turns to a device to act on a need — to know, go, do, or buy” ( Within these moments, people are expecting to find results and solutions instantly. Businesses can take advantage of…
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Five Digital Marketing Trends that Matter Most to Vets in 2019

The most beautiful and exciting (and sometimes the most frustrating) thing about digital marketing is that it’s always evolving. What worked well yesterday may not garner the same success today. It’s up to business owners to keep up with the latest digital marketing trends and implement the best ones for their business. Yet, as a…
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Celebrating One of Our Own

At InTouch, we pride ourselves on being a team of some pretty cool, diverse, talented folks. We come from different backgrounds, different states, even different countries. In fact, it’s this international spirit that caused us to celebrate one of our own who became a full-fledged US Citizen. Meet Svet On August 13, 2018, Svet was…
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Best Practices for User Experience

The internet is constantly changing. There’s never much time to grab the reader’s attention before they decide your site doesn’t have the information they’re looking for and move on to another site where the information is easier to find. So, the big question is, what makes them stay on your site and keep them from…
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How Do I Know if My Site is Secure?

Website security sounds like a complex, fickle thing. In cyberspace, everything is changing at lightning speed, so how can anyone ever keep up with all the latest malware, viruses, and malicious scripts? Well, truth be told, no one can—the good guys, or the bad. There, did we put your mind at ease? Maybe not entirely.…
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What Makes a Good Veterinary Website? Hint: It’s not Stock Photos

Prime Real Estate Online Imagine the busiest corner in your town or city’s commercial district. Now, imagine your business flaunting eye-catching signage and a sleek storefront directly on that intersection. There’s no telling where people are going – North, South, uptown, or downtown, but one thing’s for certain, they’re seeing your business. This is exactly…
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Silence Isn’t Golden…

What do your clients hear when they are placed on hold at your practice? Silence? A staticky radio? Music streaming from an MP3 player or satellite music? If you’re doing any of the above, you probably haven’t put too much thought into what you’re playing on hold and how it affects your listener. You might…
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Are You Implementing Best Practices for A Great User Experience?

The internet is constantly changing, so there’s not much time to grab the reader’s interest before they’ve moved on to another website to obtain the information they’re looking for. So, the big question is, how are they going to stay on your website and not start looking at the website for a veterinarian located a…
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4 Reasons Why You Should Keep Your On-Hold Programs Current

All veterinary practices experience change and growth. New services are added, doctors retire, a second location opens… you get the idea. With so many things happening at your practice, it’s important to keep your clients in the loop. At InTouch Practice Communications, we often tout the usefulness of our custom on-hold programs, and you may…
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Marketing Using Your Clients’ Mindset: The Importance of Thinking like a Pet Owner

When considering digital marketing, veterinarians may face the challenge of remembering to think like a pet owner rather than a medical professional.  While the medical knowledge needed to treat pets is of the utmost importance, we should always remember the KISS principle when it comes to digital marketing:  Keep it simple, stupid. Can you guess…
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Why Nobody Can Guarantee a #1 Ranking for Your Veterinary Practice

What would you think of a veterinary colleague guaranteeing that a pet owner’s beloved dog or cat will survive surgical treatment? You would probably question that guarantee as well as the vet’s credibility, because there are things beyond your control that could have a decisive influence on the outcome. The situation is very similar when…
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