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Helping veterinarians stay InTouch with pet owners

Your Brand: Why Color Selection Matters

When considering different products and services, what makes certain options stand out more than others? Affordability? Reviews? Well, before you have a chance to analyze those factors, chances are good that you’ve already made some initial judgments. One of the first things someone notices? Color. When a consumer interacts with a brand, that brand is…
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Branding Through Customer Service: How Your Clients Connect With Your Business

“Although your customers won’t love you if you give bad service, your competitors will.” –Kate Zabriskie Ever wondered what your clients think about you and your business? Wonder where, when, or how they formed these opinions? I hope you’ve thought about these things, because if you haven’t you’re missing out on a big opportunity–the opportunity to…
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Search Engine Optimization: Is SEO Important for Your Veterinary Practice?

You’ve likely heard about search engine optimization (SEO), but do you understand what it means? Do you know why you need an optimized website for your veterinary practice? If you’ve ever tried to research SEO, you’ve probably been overwhelmed with the plethora of information about how it works, why it works, who’s the best at…
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Team Building, InTouch Style

It’s something many small-business owners don’t make a priority: team building. But the importance of team building and employee happiness shouldn’t be underestimated. A recent Forbes article says, “Happy management techniques = happy agents = happy interactions = happy experiences = happy stock price.” And while, as a veterinarian or practice manager, you may not…
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owner of dog shaking hands with vet

Communication Within the Veterinary Practice

How are messages conveyed at your practice? Is there a system for passing information back and forth, or do you rely on scraps of paper with scribbled notes? Most people have their own systems for conveying information to others, utilizing methods that work easiest for them. The result of this may be that you have…
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InTouch Practice Communications Selects New Web Designer

SCHERERVILLE, Ind. — InTouch Practice Communications has expanded its team of experienced marketers to include Ashley Peters. Ashley will serve as Web designer for the veterinary-focused marketing and communications agency. “Ashley was hired to further strengthen our Web design department and, ultimately, the products we offer within the veterinary space. Her incredible insight, experience and…
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Why Your Telephone On-Hold Message Should Change With the Seasons

It’s the holiday season. Everywhere you look you see holiday lights; the smells of balsam and evergreen are abundant; you can’t get “Jingle Bells” out of your head. Your veterinary practice is running some really great holiday specials that pet owners in your community would love. If only those pet owners knew about those specials.…
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InTouch Team Gives Thanks

The onsite staff at InTouch headquarters dressed up in their finest pilgrim and Indian wear to celebrate an early Thanksgiving today. Over a potluck lunch with all the holiday staples, the crew focused on what they were thankful for. In addition to the overwhelming gratitude for InTouch’s many loyal clients, the team discussed why they…
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