If you are like most veterinary practice owners, thinking about or making decisions about your marketing plan is one of your least favorite parts of the job. There are so many options out there; it’s hard to figure out what is effective and what is not. These options have multiplied
Continue Reading
What do your clients hear when they are placed on hold at your practice? Silence? A staticky radio? Music streaming from an MP3 player or satellite music? If you’re doing any of the above, you probably haven’t put too much thought into what you’re playing on hold and how it
Continue Reading
The internet is constantly changing, so there’s not much time to grab the reader’s interest before they’ve moved on to another website to obtain the information they’re looking for. So, the big question is, how are they going to stay on your website and not start looking at the website
Continue Reading
All veterinary practices experience change and growth. New services are added, doctors retire, a second location opens… you get the idea. With so many things happening at your practice, it’s important to keep your clients in the loop. At InTouch Practice Communications, we often tout the usefulness of our custom
Continue Reading
When considering digital marketing, veterinarians may face the challenge of remembering to think like a pet owner rather than a medical professional. While the medical knowledge needed to treat pets is of the utmost importance, we should always remember the KISS principle when it comes to digital marketing: Keep it
Continue Reading
What would you think of a veterinary colleague guaranteeing that a pet owner’s beloved dog or cat will survive surgical treatment? You would probably question that guarantee as well as the vet’s credibility, because there are things beyond your control that could have a decisive influence on the outcome. The
Continue Reading
