Helping veterinarians stay InTouch with pet owners

Local SEO vs organic SEO-how are they different? Is one more important than the other? Understanding local SEO and organic SEO is essential if you’re determined to take your digital marketing to new heights and grow your practice. In the sections below, we explain the fundamentals of local SEO vs organic SEO, so you can…

Tons of veterinary practices have online pharmacies through which their clients can purchase parasite preventatives, nutritional supplements, food, treats, and more. The problem is, they have to compete with major 3rd party retailers like Chewy and PetMeds, which are super popular with pet owners. If you want more pet owners to use your online pharmacy,…

A blog is a must-have for your veterinary practice’s website. But do you know what veterinary blog topics you should be covering? The purpose of a blog is of course to be educational and informative, but it also needs to answer questions people are actively asking in search engines. Veterinary blog topics can bolster your…

Unique website content is something that every veterinary practice should strive for in their digital marketing.  By “unique,” we mean content that is unique to your veterinary practice, and no other. In a world where uninspired, boilerplate copy is reheated and reused for countless practice websites, choosing custom SEO copy for your website is a…

We are proud to unveil our brand new, eye-opening Google My Business reporting for veterinary practices. If you’re an SEO client with InTouch, you might be well-versed in our SEO reporting, but what does this new, Google reporting mean for you? How will it affect your business? For answers to these questions and more, follow…

If your veterinary practice is struggling to attract and retain quality employees, we have some hiring tips that can give you a leg up over your competitors. In today’s cutthroat hiring climate, you’ll need to do more to get the attention of top talent and persuade them that you’re the best veterinary employer out there.…

Do you want more activity and engagement on your Facebook page? Are you looking to grow your follower count and connect with more pet owners? Social media is fickle. You need to post consistently, week after week, to remain relevant to your followers. Ideally, the content you post should be of the organic variety if…

You want your vet practice’s website to be the best it can be, with an attractive design, clean layout, and robust SEO. You want it to include attention-grabbing features; things that capture users and keep them on your website. An image slider, sometimes called a carousel, is an element that many websites utilize on their…

For many of us, we’re raised to believe that having more choices in life is always a good thing. And in some areas, it’s great to have lots of choices. But there is a dark side to this, and it’s called the paradox of choice. This issue has become increasingly apparent with the rise of…

For a new client contacting your veterinary practice, your on-hold messaging could be the first thing they hear from you. Like it or not, what the caller hears on the other end of the line will shape their first impression of your practice. And if what they’re hearing turns out to be inaccurate and out-of-date,…

VMX 2022 is almost here! We can’t wait to see all of what this 5-day event has to offer. VMX is the world’s leading veterinary conference, taking place every January in sunny Orlando, Florida. It’s a premier event where hundreds of speakers, exhibitors, and educators come together to teach, empower, and inspire veterinary professionals like…

by Bill Schroeder Video marketing has become an essential tool for practices aiming to grow and retain an ever-larger pool of clients. It’s easy to take video for granted, because it’s everywhere! Today, it’s hard to imagine there was a time when video was reserved for special occasions. When I was a child growing up…